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Discoveries From The Q4 Amazon Ads Benchmark Report
Key Metrics & Trends to Set Your 2020 Advertising Strategy up for Success.
Some topics we covered:
- The explosive growth of Amazon DSP and how advertisers are using it to drive awareness and consideration
- Winter holiday trends from the key days of the 2019 shopping season
- The rise of new-to-brand share across Sponsored Brands and the DSP in Q4
- The continued growth of Sponsored Products and Sponsored Brands in the US and abroad
Based on our data from more than $400 million in Amazon ad spend, our newest report offers the most comprehensive look into the trends and metrics that made Q4 2019 one for the books. Make this the most lucrative year yet by advancing your 2020 Amazon advertising strategy as report author, Andy Taylor, discusses highlights from the Q4 2019 Amazon Ads Benchmark Report, what made Q4 one for the books, and answers your questions during a live Q&A. Come prepared with questions so that your brand can achieve growth, efficiency, and exceed your 2020 Amazon advertising goals.
Director of Research
Marketplace Programmatic Analyst