View On Demand
Start 2022 Off Strong with an Insights-Driven Media Strategy
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What we covered:
- Answers to the top questions our clients have on customer lifetime value
- How to utilize multi-touch attribution to gain insights into the customer journey
- The right models to use to answer your most pressing questions
- The difference between media mix modeling and custom multi-touch attribution and how to utilize both
One crucial way to start 2022 strong? Nailing down an insights-driven customer lifetime value strategy.
In this webinar, our marketing science experts unpacked your most pressing questions about consumer behavior including how upper-level funnel spend impacts lower-funnel performance, ways to predict who will be a high-value customer, and how to optimize your investment across the media mix. You won’t want to miss this.
Senior Manager, Marketing Science