How to Leverage Traditional Media for a Successful Omnichannel Strategy

Combining Online & Offline Efforts for a Cohesive Customer Experience



Today’s shoppers are changing and evolving — and with that, your omnichannel retail strategy should too. Shopping journeys now go through a variety of branded touchpoints, both digital and physical, and they are nowhere near linear shopping journeys. Retailers need to make sure to be agile and responsive to customer needs with branded touchpoints to ensure a consistent buying experience across channels, both online and offline. Tune into our webinar as our team of experts discuss how we were able to optimize in store coupon redemption, attribute in store revenue to proper digital channels, and properly retarget consumers for a cohesive customer experience for our client’s success


Some Topics We Covered:

  • Strengthening Your Brand with Personalization & Measurement
  • Avoiding Common Fails of an Omnichannel Strategy
  • Tips to Establish Customer Trust & Increase Conversions
  • Recommendations to Consider to Optimize Your OmniChannel Approach


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Our Speakers

Courtney Bittelari 

Sr. Digital Analyst



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