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A recent Nielsen survey found that 47% of a brand’s sales lift from advertising came from the creative. With Facebook’s push towards automation, creative poses the largest opportunity for performance and growth. Whether it’s best practice ad copy or image and video design, finding the creative combination that works best for the goal at hand will help improve campaign and media spend efficiency. Hear from our experts as we unpack what we’ve learned from regularly testing, measuring, and refreshing client’s creative like e.l.f., Bare Necessities and Ownable to drive incremental performance. Learn how to gather data to optimize and inform your creative strategy across your social campaigns.

Some Topics We’ll Covered:

• Why brands should invest in testing ad creative
• Ad creative best practices for ad copy, images and video design
• Interactive videos across Facebook, Instagram, and Snapchat
• Instant experiences including full-screen images, videos, carousels and canvas
• Critical creative A/B testing considerations, including goals, timing, and budgets

Kelsey Miller

Director, Paid Social