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The Lifecycle Marketing Summit
How to Innovate, Integrate, and Economize Across Your Messaging Channels
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2 Days. 6 Sessions. 15 Experts.
Zero- and first-party data isn’t going anywhere – and while you know that, you may not have a comprehensive strategy for it yet. You’ve probably spotted inefficiencies across your messaging channels and are keen to convert that into opportunities to optimize for conversions – but you haven’t gotten there yet. And, like all marketers, you’re also likely highly concerned with getting the most performance out of every dollar you spend.
All of the above elements of lifecycle marketing are no longer just nice-to-have, but a need-to-have in order to succeed now and future proof your strategy. The good news is that our experts know how to navigate these challenges and opportunities and are partnering with some of our favorite industry experts to share their insights.
You won’t want to miss our Lifecycle Marketing Summit. Two days’ worth of incredible insights and strategy you can put to use immediately.
What You’ll Learn
How to utilize SMS, zero- and first-party data, and creative testing to invigorate your lifecycle messaging
AI is not stealing your job – but it is giving us ways to improve your conversational marketing
Why Lifecycle data is so good at driving more revenue from other channels – and how to do so
How to fully utilize your technology, including leveraging new features to ensure you have clean data, as well as data migration and compliance
Surfacing the KPIs that are most important for brand growth
Agenda
Day 1 – Wednesday, June 7
Once A Nice To Have, Now A Must-Have: How One Brand is Leveraging Omnichannel Lifecycle Marketing
10am PT/1pm ET
What was once a nice addition to your lifecycle strategy is now critical. In the opening session, our lifecycle experts will break down how to craft a winning omnichannel strategy in the age of privacy, lean budgets, and multi-channel messaging. Plus, our client, beach towel company Sandcloud, joins us to talk about how they’re connecting email, SMS, in-store, and app to form an integrated Lifecycle Marketing powerhouse.
Emily Clarkson
Senior Director, Lifecycle Marketing
Heidi Pauer
Strategist, Lifecycle Marketing
Caroline Hunter
VP, Growth
The Most Important KPIs to Really Drive Your Lifecycle Program
11am PT/2pm ET
Historical KPIs for Lifecycle Marketing have shifted in the age of privacy. If you’re still just looking at overall open rates and click rates, you’re missing out on critical data.
In this session, we partner with relationship marketing solution Marigold to discuss alternate metrics for analyzing performance and how this can impact segmentation and overall lifecycle success.
Kelly Hoster - Van Lente
Senior Strategist, Lifecycle Marketing
Georgia Gkolfinopoulou
Marketing Strategist
Lifecycle as an Engine to Power Other Channels: A Panel Discussion
12pm PT/3pm ET
Like throwing out the pasta water instead of using keeping it to improve the taste of consistency of your sauce, if you are not using your lifecycle data to drive performance on other channels you are missing out on an even better end product.
In this panel discussion, we are joined by cross-channel marketing platform Iterable, AI visitor conversion optimization platform Justuno, and identity and data accuracy experts Blotout, to discuss best practices in driving zero- and first-party data from lifecycle to power other digital marketing channels.
Kellie Collins
Associate Director, Lifecycle Marketing
Kelsey Fortner
Director, Paid Search
Sammy Mazza
Solutions Consultant
Ben Pashman
Chief Revenue Officer
SJ Carcamo
Partner Marketing Manager
Agenda
Day 2 – Wednesday, June 14
Lifecycle and AI: Where We’re At and Where We’re Going
10am PT/1pm ET
While AI and machine learning are the shiny new thing right now, Lifecycle has long been leveraging these technologies.. AI & ML are ready and waiting to be used to power your Lifecycle Marketing, so if you’ve not been using it, now is the time.
In this session, we partner with eCommerce retention marketing platform Yotpo to show how AI can be used to personalize the experience and produce the most relevant content throughout the customer journey.
Christine Watson
Director, Lifecycle Marketing
Matt Perry
Creative Director
Kristie Riojas
Product Marketing Manager
How to Keep Up Your Creative Testing After Budget Cuts
11am PT/2pm ET
In the time of budget cuts, creative testing should be the last thing to go. You need to always be learning from your audience and creative testing helps you to get more use out of your assets – and better understand what goes over well with your audience.
In this session, our lifecycle experts discuss specific ways you can test creative performance in your Lifecycle Marketing efforts.
Eric Miller
Director, Lifecycle Marketing
Nadine Pashak
Strategist, Lifecycle Marketing
Leveraging Your Tech Stack – Migration Execution: Best Practices for Both
12pm PT/3pm ET
Managing your lifecycle marketing technology means balancing many priorities: cleaning up data, getting the full use of your tech stack, managing risk and compliance issues, and successfully migrating.
In this session, our lifecycle expert is joined by client Wellby Financial, a credit union, to discuss everything you need to know to successfully and fully manage your tech stack for lifecycle marketing success.
Diana Mitchell
Associate Director, Lifecycle Marketing
Chad Carpenter
Vice President, Marketing Optimization
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