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2020 Amazon Updates to Advertising, Operations, & Reviews
What We Learned and How it Impacts 2021 Amazon Strategy
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Some topics we discussed:
- Deep dive into the latest updates in Amazon advertising Strategy
- Changes in features and formats to Sponsored brands & DSP
- Updates on fulfillment options and operations & how to offset increase FBA costs
- Tips to maintain a healthy IPI score in 2021
- Updates to Amazon Communication Guidelines in 2020
2020 is coming to an end, and this year has seen no shortage of updates for Amazon sellers, vendors, and advertisers. In this webinar, we’ll run through the most important advertising, operational, and review updates that Amazon rolled out in 2020 so you can stay ahead of the curve in 2021 and capitalize on these changes. Join Tinuiti, Skubana, and eComEngine as we unpack the latest features in the advertising platform, changes in logistics, and more.
Our Speakers
Aaron Gooden
Associate Director Marketplaces
Gina Tirelli
Partner Marketing Manager
Colleen Quattlebaum
Marketing & Business Development Manager
