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Unlock Your Brand’s Maximum Potential with Data Analytics
Discover the Right Media Mix, Accurate Lifetime Value & More with Mobius
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Some topics we discussed:
- Auditing your platforms to learn what business improvements can be made
- Benefits of unified, customized, easy-to-understand reporting
- Analyzing customer lifetime value for acquisition and retention marketing
- Breakdown of the optimal mix of media channels that will drive results
- How our clients have seen success with Mobius & our Partners
Today’s most successful ecommerce and digital marketers thrive because of their ability to gather, analyze, and act on their data. No matter the size of your company, the industry you’re in, or the products you sell, every growth-focused business can benefit from having clean, actionable data that can be used to make your company faster to market, faster to optimize, and faster to make adjustments. At Tinuiti, we use Mobius, our proprietary suite of marketing intelligence and media activation technology, to help brands address these challenges and uncover growth opportunities with cutting-edge insights. This webinar will unpack how every brand can unlock the power of their own data to accelerate digital performance.
Summit Agenda Powered by
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TINUITI & OBSERVEPOINT PRESENTS:
Build a Foundation for Data Integrity with Analytics Auditing
If your data isn’t collected correctly, it will impact everything downstream. Learn the importance of a well-implemented analytics platform and how it can inform your decision making. Discover how Mobius, and partner ObservePoint work together to maintain proactive data integrity.
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TINUITI & TABLEAU PRESENTS:
How To Unify Data with Bespoke Dashboards for True Insights
Today’s landscape requires Marketing leaders to stay informed on a daily basis and act with purposeful agility. With an adaptive, frequently updated look across all channels and budget performance, marketers can expose inefficiencies and seize opportunities faster than their competitors to drive real business results. Join our insights experts to see how they empower clients with a fully customized and automated dashboard so they can spend more time acting on data opposed to pulling it.
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TINUITI & SNOWFLAKE PRESENTS:
Actionable Steps to Increase CLV Across Your Integrated Media Strategy
Each client’s customer, marketing efforts, products, are different. It takes advanced analytics and machine learning to understand and predict preferences and behaviors. Discover the most effective strategies that top brands are using to increase CLV with a holistic view of other channels to inform their integrated media strategy.
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TINUITI & DATAROBOT PRESENTS:
Leveraging Media Mix Modeling to Drive Performance Marketing Results
Join our leading industry experts as they discuss how media mix modeling can help you identify how each of your media channels are working to achieve your business goals and enable you to have a holistic view of your performance marketing.
Our Speakers
Tom Clinton
Analytics Engineering Manager
Chris O’Niell
Senior Solutions Architect
Courtney Bittelari
Manager of Insights & Analytics
Abby Warner
Account Executive, Mid-Market
Annica Nesty
Senior Director of Analytics & Marketing Science
Ganesh Subramanian
Director of Product Marketing
Megan Caputo
Director of Integrated Media
Vijay Rajan
Data Scientist
