What You Need to Know About CDPs

Use First Party Data to Fuel Your Multichannel & Marketing Development


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Customer data platforms (CDPs) are now ubiquitous and have created a lot of buzz. But many marketers are still unsure exactly how they work and how they enhance advertising strategies. The answer: nothing is more important than first-party customer data. Learn how to successfully optimize your current marketing efforts by utilizing your first-party customer data and enhance your value proposition messaging to grow sales. 

Some Topics We’ll Discuss:

  • Breakdown of Customer Data Platforms (CDP)
  • Top Ways a CDP Enhances Your Marketing Strategy
  • Understanding Your Customers’ Buying Journey
  • How to Optimize Your Incentives & Messaging
  • Crafting an Accurate Analysis of Your Customers

Don’t Miss Out—CPC Strategy now part of Elite SEM & Blueconic team up to unpack how CDPs can
improve your current consumer engagement and lead to higher sales velocity and conversions.

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Event Speakers


Andrew Richardson

VP of Analytics


Sam Ngo

Director of Product Marketing