CPC Strategy

How to Drive Retail Conversions on Facebook

Proactive Strategies to Leverage Facebook as a Direct-Response Advertising Channel

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To drive retail conversions on Facebook, retailers must understand how to leverage the social media platform’s vast and growing capabilities around audience targeting. Mastering the fundamentals of Facebook advertising is essential to reach your target audience and improve the ROI of what was once considered just a branding channel.

From mobile advertising to retargeting, we’ll discuss the strategies every retail advertiser needs to know in order to maximize their revenue generation on the social media platform. In this 60-minute course, we’ll dive into how retailers can approach Facebook as a true direct-response, revenue-driving channel.


Topics Discussed Include:

  • Ad Placement Analysis: In-Feed vs. Sidebar Positioning
  • The Strategy Behind Running Mobile and Desktop Ads
  • How to Dissect Facebook Ad Tracking
  • Implementing Retargeting and Custom Audiences
  • Useful Tools for Facebook Advertisers
  • Preparing for Product Ads
  • Live Q&A


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Webinar Speakers

Stephen Kerner

Senior Retail Search Manager

Rick Backus

CEO, Co-Founder

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