CPC Strategy

The E-Commerce Business Owner’s Guide to Conversion Rate Optimization

Fundamental Best Practices For Converting More Site Visitors

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The Story: Despite all of its moving parts, basic e-commerce strategy comes down to 3 primary tenets:

  1. Traffic Generation
  2. Customer Acquisition
  3. Customer Retention

This guide provides a navigable starting point for Part 2 – consistently converting visitors on an online storefront.

The Guide: Outlining over 15 key CRO best practices, this comprehensive guide should be viewed as the bare minimum ― features every online retailer should have implemented on their site.

Who It’s For: E-commerce CEOs and Marketing Directors focusing on store conversion rate


Topics Discussed:

  • Auto-populating addresses with the Google Maps API
  • Implementing “persistent shopping carts”
  • Using checkout abandonment email reminders
  • How image editing for product photos can improve product page CR
  • Real examples of ideal product page content

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