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Is Your Detail Page Conversion Rate Hurting Your Sales?

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Drive Brand Affinity With Amazon Enhanced Brand Content



Customized Creative Briefing


Content Direction & Strategy

Design & Implementation

Customized Creative Briefing

We initiate a creative briefing process to better comprehend your brand’s business objectives and target audience. We also evaluate brand assets including your website, images, written copy, and other relevant brand collateral.


  • Undergo a creative briefing process to better comprehend your business objectives and target audience.
  • Close coordination & consulting with your creative as it relates to EBC initiatives.
  • Engage in a deep understanding of your company’s style guidelines, competitive considerations, budget, and site traffic.

Content Direction & Strategy

We assign you a dedicated Enhanced Brand Content project manager to handle your account’s creative. We also work with you to identify premium features to highlight on your detail page and better communicate your brand story.

  • Assign a dedicated EBC project manager to handle your account’s creative.
  • Work with client to identify premium features that you want to highlight on your product page.
  • Enhance your brand story through custom page selection, layout and theme



Design & Execution

EBC allows Brand Registered Sellers to showcase the unique value proposition of their products through enhanced images and text placements. Adding EBC to your product detail pages may result in higher conversion rates, increased traffic, and increased sales when used effectively.

  • Template EBC design for your catalog and brand.
  • Execute & manage all aspects of EBC submission.
  • Provide constant editorial / content feedback & serve as your main point of contact for EBC generation via Seller Central.


“CPC Strategy has been a valued partner in helping us understand how to improve our brand presence and sales. They are collaborative and work well with our teams to develop strategies that deliver amazing results for our business.”

– Jason Greenspan, CEO | WHOOSH!

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