CPC Strategy

How to Generate a Higher ROI with Amazon Marketing Services

Enhance Your Brand Discoverability & Drive Product Demand with these AMS Strategies

Wednesday, November 18th | 11AM – 12PM (PST)

The Story: AMS provides vendors with a number of different tools to help stand out against their competition and drive traffic back to product detail & branded pages, but in order to see a stronger ROI, vendors must be able to leverage the different AMS ad types to their full potential.

The Course: In this 60-minute course for sellers who have access to Vendor Central/AMS, CPC Strategy’s Marketplace Channel Analyst, David Cooley, will dive into how to leverage AMS & strategies behind the 3 ad types.

Who it’s For: Amazon vendors & sellers who have access to Vendor Central/AMS


 Topics Discussed Include:

  • What is Amazon Marketing Services – “The Basics”
  • Ad Placement within the Amazon SERP
  • Leveraging Headline Search Ads to Increase Visibility
  • Utilizing Product Display Ads to Target Competitors
  • Sponsored Products Keyword Targeting
  • Live Q&A

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Course Speakers

David Cooley

CPC Strategy | Marketplace Channel Analyst

Jeff Coleman

CPC Strategy | Director, Account Management

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