CPC Strategy

How to Optimize Your Google

Product Feed

Actionable Steps for Retail Marketers to Improve Google Shopping Product Feed Relevancy

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The Story: Google Shopping is a primary sales channel for many retailers, but in order to hit ROI targets and increase campaign profitability, retail marketers need an advanced product feed optimization strategy.

The Course: In this 60-minute feed management course, CPC Strategy’s Jason Bell will dive into the top enhancements you need to be making to your product feed.

Who It’s For: Retail marketing directors & managers advertising on Google Shopping


Topics Discussed Include:

  • Basic product data quality – “The Easy Stuff”
  • Improving your product titles for search intent
  • How to manipulate custom labels
  • Category/Vertical specific optimizations
  • Implementing keyword insertions
  • Improving & leveraging your Google product categories
  • Live Q&A

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Course Speaker

Jason Bell

Sr. Retail Search Manager | CPC Strategy

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