CPC Strategy

Google Shopping Campaigns

Learn The New Way To Do PLAs

(Get the guidebook – On Demand)

Google announced Google Shopping Campaigns in late October 2013, as a new way to break out Product Listing Ads campaigns for Google Shopping. It is an interesting development for online retailers and this guidebook will outline the details of Google Shopping Campaigns’ structure, how to get started, and Shopping Campaigns best practices.


Topics Discussed Include:

  • Google Search Overview
  • What Are PLAs
  • What Are Google Shopping Campaigns
  • Shopping Campaign Setup Unique Attributes
  • Shopping Campaign Ad Group Structure
  • Google Shopping Campaign Pros & Cons

Learn The New Way To Do PLAs

We respect your privacy


Click the images to preview guidebook

CPC Strategy Has Been Featured On

Copyright 2015 CPC Strategy – Retail-Focused Search Management