Google Shopping Management

Best-in-Class Expertise with Google Shopping

Ongoing success on Google Shopping requires both customizing the Google Merchant Center feed in unison with maneuvering ad visibility levers within AdWords. By treating each SKU as its own line of business, retailers can maximize their performance and profitability on the channel.

We’ve been managing product ad programs on Google for over 8 years and have since been identified as a Premiere Google Shopping Partner.

How We Achieve Growth with Your Account

Assigning a Dedicated Retail Search Team to Each Account
Processing the Master Product Feed via CPC Strategy’s CAPx Platform & Reallocating
Product Attributes & Keywords for Enhanced Relevancy
Submitting the Google Merchant Feed Daily, Up to 24x Per Day If Necessary
Allocating Budget to the Most Profitable Campaigns & SKU Segments, Driving Bottom Line Change,
and Eliminating Wasted Ad Spend
Facilitating the Integration of Product & Seller Reviews into Shopping Campaigns
Incremental Adjusting of Mobile Bid Modifiers to Balance Traffic Volume with Profitability
Evaluating Audience-Level Performance, Increasing Visibility for High-Value User and Behavioral Segments
Scaling Ad Visibility via Day-Parting, Geo-Targeting, and Device-Level Modifications
Based on Previous 30, 60, and 90 Day Data
Facilitating Google Trusted Stores Certification
Implementing Product-Level Google Dynamic Remarketing Ads
Appending Product Data Titles, Descriptions, and Attributes to Include Core Terms
Installing Remarketing Tags on Client Site to Collect Site Visitor Data and Create an Audience Pool to Retarget

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