Engage Shoppers Where They’re Actively Looking to Buy

Retail Search Techniques by CPC Strategy & HookLogic

Watch Webinar On-Demand

The single most critical factor for success this year will be your ability to engage shoppers where they’re actively looking to buy. While there are many ways to drive traffic and conversions this Q4, CPC’s CEO Rick Backus and HookLogic’s VP of Search Media Steve Elson dive into how retailers and brands can drive conversions at key Retail Search channels by connecting retail inventory with high consumer intent.


Topics Discussed Include:


  • New Findings on Consumer Behavior
  • The New Challenge of Harnessing Retail Search Intent
  • The Effect of Google Shopping
  • The Role of Shopping Engines
  • Promoting Inventory on Major Retail Websites



Engage Shoppers Where They’re Actively Looking to Buy


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Rick Backus
CPC Strategy | CEO

Steve Elson
HookLogic | VP Search Media