CPC Strategy

How A Paid Search Agency Can Complement – Not Replace – Your
In-House Team

Why Retail Marketers Benefit from Partnering with the Right Agencies

Get the 12 page PDF – Available Now

Whether you’re currently evaluating agency partners or looking to bring in more in-house Marketing Managers, one of your goals should be to maximize Paid Marketing performance by assembling the most capable team possible.

Oftentimes, this decision comes down to whether management should remain in-house OR be outsourced to an agency, yet the reality is that many major retail advertisers opt for the hybrid approach: having the in-house Marketing team work in conjunction with a digital marketing agency.


Topics Discussed Include:

  • How a Director of Marketing Should Approach Agency Evaluation
  • Unique Situations Where it May Make Sense to Partner with an Agency
  • Why Major Retailers Opt for a Hybrid Approach to Agencies
  • The Natural Progression for Scaling PPC Channel Management
  • The Most Important Agency Value-Adds for an In-House Marketing Team

Get the Study Sent to Your Inbox

*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.


Click the images to preview guidebook

CPC Strategy Has Been Featured On

Copyright 2015 CPC Strategy – Retail-Focused Search Management