CPC Strategy

Increasing Your Product Discoverability on the Amazon SERP

Understanding & Debunking the Myths Behind What Drives the Amazon SERP

On-Demand Course

The StoryWith such little understanding to how the Amazon SERP works, many sellers are left with unsold products sitting in warehouses because consumers can’t seem to find them. Without fully understanding the factors that trigger the best results in the Amazon SERP, many sellers are losing out on potential revenue. 

The Course: In this 60-min Amazon Product Discoverability course, former member of the Amazon Seller Services team, Pat Petriello, will take a deep dive into what drives the Amazon SERP & actionable steps you can take to get your products found.

Who it’s forBrand Manufacturers, Vendors & Third Party Sellers

Topics Discussed Include:

  • Amazon’s Motivations & Goals Positioning Products on the SERP
  • What Factors Drive Organic Ranking on Amazon’s SERP
  • Debunking the “Product Content is King” Myth
  • LIVE Amazon SERP Walkthrough
  • Actionable Steps to Increase Product Discoverability
  • Live Q&A


(We’ll send the recording)

Course Speakers

Pat Petriello

CPC Strategy | Senior Marketplace Strategist

Jeff Coleman

CPC Strategy | Director of Account Management

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