Leading Performance Marketing Firm Named To Midsize Best Places to Work List for Atlanta, Miami, and San Diego
NEW YORK, NY – January 11, 2023 – Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, today announced it has been honored as one of Built In’s 2023 Best Places to Work. Specifically, Tinuiti earned a place on the Atlanta, Miami, and San Diego Midsize Best Places to Work lists. BlissPoint Media, a part of Tinuiti, was also named to the Midsize Best Places to Work list for Los Angeles.
The annual awards program includes companies of all sizes, from startups to those in the enterprise, and honors both remote-first employers as well as companies in large tech markets across the U.S.
Jeff Batuhan, Chief People Officer of Tinuiti, said: “At Tinuiti, our ‘people-first’ mentality serves as the driver behind every single decision we make because we believe our employees’ happiness is central to our unique culture of ownership. We’re incredibly proud of this distinction from Built In and of the culture we’ve nurtured — one that not only prioritizes employee happiness, but exercises accountability in the form of forward-thinking, people-first programs and initiatives that constantly push boundaries, and continue to grow and evolve to meet the needs of our team.”
Similar to Built In’s commitment to connecting the world through shared passions and values, Tinuiti is also a firm believer in the power of community. This year, Tinuiti is focused on rethinking and redefining Tinuiti’s workplace culture in a post-office world. With continued prioritization of talent over geography, the firm decided to close most of its offices and replace them with an initiative designed to foster connection, collaboration and community. This initiative empowers a strategic reinvestment in employees and specifically supports Growing Happiness, a core Tinuiti value.
Here are some additional ways Tinuiti is revolutionizing the workplace:
- “Owning Our Offline”
In 2022, Tinuiti launched a revolutionary new initiative called “Owning Our Offline” (OOO). Borne of the firm’s culture of ownership, the program empowers individuals to ‘own’ their offline and includes three mandatory, company-wide weeklong office closures, plus holidays, PTO, mental wellness days, and Flex Fridays, providing employees with nearly 70 paid days off annually.
- Data-Backed Commitment to DE&I
Tinuiti’s newly-launched Diversity Council maintains accountability and transparency of DE&I initiatives, including overseeing the pledge to increase BIPOC talent from 27% to 34% by the end of 2023, Diversity Dialogue Spaces that facilitate conversations on difficult topics, and seven Employee Resource Groups.
- Career Path Development
Tinuiti has developed clear pathways for both upward mobility and lateral growth by establishing predetermined benchmarks, roles, and responsibilities through Lattice, a people success program. Tinuiti leverages this measurable and transparent program to directly support career goals.
- Expanded Parental Benefits
Parental leave benefits were expanded to secondary caregivers from 6 weeks to 12 weeks of paid leave and partnered with Carrot to offer employees up to $10,000 in lifetime fertility healthcare and family-forming benefits. Within a week of the Supreme Court’s decision to overturn Roe v. Wade, we created a new policy to support any employee forced to travel out of state to secure safe medical procedures unavailable in their home state.
In 2022, Tinuiti also celebrated a year of healthy growth – from new client wins to first-ever strategic partnerships, to top industry awards. Last year Tinuiti became PacSun’s Paid Media Agency of Record and Digital Agency of Record for The Honest Company and added more than a hundred other accounts. Many Tinuiti clients also saw record-breaking business growth with Poppi taking #1 spot in the soda category on Amazon, and e.l.f. Cosmetics being named the #1 makeup brand for Gen Z. Tinuiti also secured two first-ever partnerships with Snap Inc. (NYSE: SNAP) and Reddit, and was named Microsoft’s Global Agency of the Year and Partner of the Year — a first for any independent agency — and was included in Inc. Magazine’s Annual Best Workplaces list for the fifth time.
Built In determines the winners of Best Places to Work based on an algorithm, using company data about compensation and benefits. To reflect the benefits candidates are searching for more frequently on Built In, the program also weighs criteria like remote and flexible work opportunities, programs for DEI and other people-first cultural offerings.
About Built In’s Best Places To Work
Built In’s esteemed Best Places to Work Awards, now in its fifth year, honor companies across numerous categories: 100 Best Places to Work, 50 Best Startup Places to Work, 100 Best Midsize Places to Work, 100 Best Large Places to Work and Editor’s Choice: 100 Best Hybrid Places to Work. The program honors companies – remote, hybrid and in-office – with the best total rewards packages across the U.S. and in the following tech hubs: Atlanta, Austin, Boston, Chicago, Colorado, Dallas, Houston, Los Angeles, Miami, New York, San Diego, San Francisco, Seattle and Washington DC.
Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with more than $3 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius. For more information visit http://www.tinuiti.com.