Agency Veteran Joins Rebranded Agency to Lead Creative Division and Further Build Brand Storytelling and Content Across Channels
NEW YORK, July 2, 2019 — Tinuiti, North America’s largest independent performance and data-driven digital marketing agency, announced today that Tom Olivieri has been named Vice President of Creative. In this newly-created role, Olivieri will manage the agency’s fast-growing creative department of nearly 40 people specializing in multimedia creative, including the industry’s premier Amazon-focused design team, and will focus on brand storytelling and content development across channels.
The hire follows the recent rebrand announcement for Tinuiti, as the agency ushers in a new era of growth and doubles down on its commitment to provide creative solutions for its clients.
“Tinuiti has evolved into a forward-thinking, full-service partner that connects creative at the intersection of brand messaging and data,” said Craig Atkinson, Chief Client Officer of Tinuiti. “Tom’s passion for storytelling will serve our clients well in the delivery of personalized, relevant, cross-channel content that creates an emotional response to its brand. ”
“I’m passionate about the future of marketing – where we can break big brand ideas into more relevant content, and tell stories that matter to the consumer,” said Olivieri. “Media delivers eyeballs. Creative delivers hearts. Together they deliver results. And that is exactly what our creative team will offer Tinuiti’s clients.”
Olivieri has nearly 20 years of experience in building and leading performance-driven creative teams. Before joining Tinuiti, he served as Executive Director of Strategy and Content at Worldmedia Interactive, where he focused on making media more powerful and brands more personal. He’s also held key creative posts at Zimmerman Advertising and The Creative Underground, and flexed his copywriting skills earlier in his career at Avenue A Razorfish and Publicis. He’s helped businesses of all sizes reach unprecedented growth and has won a variety of awards honoring both creativity and performance.
The role is effective immediately, and Olivieri will report to Tinuiti Chief Client Officer, Craig Atkinson.
Tinuiti is the new name for Elite SEM and its recently acquired agencies CPC Strategy, Email Aptitude and OrionCKB. Tinuiti is a performance and data-driven digital marketing leader that helps clients Identify, Acquire, and Engage customers across the digital media ecosystem while their post-click solutions Retain and Reactivate consumers as they continue their digital journey. With expertise in Search, Social, Amazon & Marketplaces, Mobile Apps, Email Marketing and more, every solution is built on best-in-class data and analytics, brought to life by brilliant creative execution, and powered by exceptional strategists. Clients include Bombas, BB&T, Eddie Bauer, Ethan Allen, Etsy, Jet.com, Rite Aid, Seventh Generation, The Honest Company, Tommy Bahama, Terminix, Vitamin Shoppe.
Tinuiti has won several prestigious industry awards and accolades for both culture and performance, including #1 on Ad Age’s Best Places to Work, Digiday Worklife Awards, and the Google Premier Partner Award for Video Excellence. Tinuiti’s commitment to people and performance has cemented their position as one of the top digital marketing agencies in North America.