How to Optimize Your Sponsored Products Strategy for Amazon Prime Day

Sponsored Products Tactics & Insights to Utilize on Amazon Prime Day

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The Story: Despite consumer complaints over last year’s Amazon’s ‘Prime Day’, Amazon sellers still saw a dramatic increase in incremental revenue on this day with millions of consumers flocking to Amazon.

With the increased traffic to Amazon on this day, Amazon sellers need to prepare their marketing arsenal – especially their sponsored products strategy – to take full advantage of Amazon Prime Day.

Who It’s For: Amazon Professional Sellers

Topics Discussed Include:

  • Amazon Prime Day Basics
  • How to Take Advantage of the ‘Halo Effect’ Prime Day Traffic
  • Manual vs. Automatic Campaigns – Which to Choose From?
  • Refining & Sculpting Your Target Audience with Negative Keywords
  • Controlling Sponsored Products with Advanced Match Types
  • LIVE Q&A

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Course Speakers

David Cooley

Lead Marketplace Channel Analyst


Jeff Coleman

Director of Account Management


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