Introducing
Smarter marketing intelligence.
Exceptional performance.
Only from Tinuiti.
Mobius makes your data more
than ever before.
Turn your data challenges into business opportunities.
Mobius is a proprietary suite of marketing intelligence and media activation technology that empowers businesses and marketers to truly understand every data touchpoint—and what comes next.
Close the loop on your marketing performance for good.
Don’t just look at a few facts and figures and hope for the best. Interpreting results based on poor data is bad for business—and your marketing dollars deserve better.
Meet the Mobius product suite.
That’s why Mobius unites every single data touchpoint in one place, with three distinct products that help unify, optimize, and activate your performance marketing data unlike any other platform on the market.
Unify
MobiusOS connects, collects, and synthesizes your data in one place, with visualization, integrations, and reporting that makes your insights easy to understand and act on. Think of it as the operating system where all of your data lives.
Optimize
Mobius Apps work within MobiusOS to provide targeted analytics products that allow us to enhance and customize the way your data is analyzed to uncover growth opportunities with cutting-edge insights. We can even create bespoke apps, just for you.
Activate
MobiusX is our powerful AI-enabled eCommerce activation tool set that uses product data as the foundation on which your media, bid, and feed strategies are optimized across campaigns for maximum profitability.
No matter the size of your company, the industry you’re in, or the products you sell, the Mobius Suite provides exactly what you need to understand and act on your brand’s data so you’ll always know your next best move—and the one after that, too.
Tinuiti Awarded SOC2 Compliance and CSA STAR Partnership
Since the first audit in 2020, Tinuiti and Mobius have achieved SOC2 compliance demonstrating the organization’s commitment to information security and excellence in managing customer data based on the Security Trust Service Principle. Now, along with our SOC2 attestation, Tinuiti has become an official CSA STAR Level One partner to provide customers with a transparent view of the organization’s security program. Your data is safe with us!
Your data, made whole.
The foundation of our Mobius technology is MobiusOS, the cloud-based data platform on which all of Tinuiti’s marketing intelligence products are built. MobiusOS ingests and synthesizes all of your channel data at scale to power unified, always-on marketing insights with reporting that comes standard.
Once in place, our technology allows us to provide comprehensive visualization dashboards and automated insights tailored to your business needs and specifications. Our team of data experts works with your team to bring key business and marketing performance data into MobiusOS. And with over 500 plug-and-play platform integrations, you can ensure we can pull your data from wherever it lives.
No longer will you have to deal with data inconsistencies or hunt around from platform to platform to find what you need—MobiusOS is the home where every single piece of your data coexists in harmony with the next, so you’re always in the know and up to date.
Endless insights for accelerated impact.
Want to fuel your revenue flow faster? Once your data is in MobiusOS, we take a customized approach to analysis with Mobius Apps, a suite of robust analytics products designed to solve pain points unique to clients across verticals: eComm, B2C, Lead Gen, B2B, CPG, seasonal or weather-impacted businesses, and omnichannel. Our expert team can customize an app to your specifications or even build new, bespoke solutions. And because each app functions within the MobiusOS ecosystem, we can set up your solutions quickly to uncover your insights and unlock your path to profit faster than anyone else.
It starts with Tinuiti’s team of integrated strategists, who work with our analytics experts to determine which of the Mobius Apps will bring to light the insights needed to solve your business challenges and achieve your goals, be it media mix modeling, cross-channel attribution, predictive forecasting, or anything else on your list. Wherever your data is, whatever the format, we can take it and make it work for you—yep, that includes offline sales, TV data, and more, too.Â
The magic lies within our DISO framework, which houses a robust assortment of app solutions for data, insights, science, and optimization. These allow us to lay the foundation on which we analyze, model, and forecast your data through the science of acceleration to optimize your performance in the most effective way.
A uniquely customized approach.
Mobius Apps houses a robust assortment of solutions tailored for your specific business needs. Here’s an example of the apps utilized for eCommerce clients.
For brands looking to understand their data on a deeper level.
Once Core apps are in place, Growth apps provide enhanced insights and acceleration.
|
Data |
Insights |
Science |
Optimization |
|---|---|---|---|
| MobiusOS | Standard Reporting and Dashboards | Basic Media Mix Modeling | Basic Forecasting |
| Analytics Platform Audit | Bespoke Dashboards | CLTV | AdHoc Analyses |
| Data Strategy | Audience Insights & Competitive Research | Advanced Forecasting | Creative Performance Monitoring |
| Data Integration | Over/Under Investment Analysis | Advanced Media Mix Modeling | Halo Analysis |
| Client Data Stack | Ad Hoc Analyses | RFM (Recency, Frequency, Monetary) | Pathing Analysis |
| Multi-Touch Attribution Solution | Multi-Touch Attribution Solution | Optimal Days to Purchase | |
| Platform Integration | Market Basket / Product Affinity | Incrementality | |
| Tag Management and Data Quality | Lookalike Modeling | ||
| Closed Loop Optimization | Segmentation Modeling | ||
| Profiling / Persona Development | |||
| Product Purchase Sequencing |
Building upon Growth solutions, our advanced Innovation apps were designed for brands truly looking to outgrow and outpace the competition.
| Data
|
Insights
|
Science
|
Optimization
|
|---|---|---|---|
| MobiusOS | Standard Reporting and Dashboards | Basic Media Mix Modeling | Basic Forecasting |
| Analytics Platform Audit | Bespoke Dashboards | CLTV | AdHoc Analyses |
| Data Strategy | Audience Insights & Competitive Research | Advanced Forecasting | Creative Performance Monitoring |
| Data Integration | Over/Under Investment Analysis | Advanced Media Mix Modeling | Halo Analysis |
| Client Data Stack | Ad Hoc Analyses | RFM (Recency, Frequency, Monetary) | Pathing Analysis |
| Multi-Touch Attribution Solution | Multi-Touch Attribution Solution | Optimal Days to Purchase | |
| Platform Integration | Market Basket / Product Affinity | Incrementality | |
| Tag Management and Data Quality | Lookalike Modeling | ||
| Closed Loop Optimization | Segmentation Modeling | ||
| Profiling / Persona Development | |||
| Product Purchase Sequencing |
Power your performance.
Say hello to your new secret weapon, MobiusX. Our proprietary MobiusX technology was designed to drive eCommerce sales across the Triopoly, and is one of the longest-standing and most sophisticated Amazon platforms on the market today. Built in 2014 for Amazon’s unique closed-loop environment, we’ve continually grown and evolved this eCommerce platform to sell more of your product, faster, across all the industry’s top networks. The result: The Triopoly, unlocked.
So how do we do it? MobiusX uses AI-enabled technology to identify incremental budget expansion opportunities across marketplaces, by analyzing historical bids, budget and keyword trends and making recommendations around areas for growth at the product line level.
MobiusX also processes 150 million products daily across Google, Facebook and other feed driven channels, allowing us to optimize your product feeds strategically at scale by maximizing relevance through performance-based search term bidding, merchandising, and targeting.
This technology allows our team to drive ad performance and effectively manage ad campaigns at scale across Amazon Sponsored Products and Sponsored Brands, and DSP Advertising products. This includes everything from AI-driven keyword discovery and harvesting to algorithmic bid automation, to ASIN-level insights and segmentation capabilities for even the most complex catalogs.
Solve your performance marketing
data challenges once and for all.
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