When R+Co first launched on Amazon their products flew off the shelves. They were operationally healthy and had amazing reviews. But after a while, things began to slow down a bit. The Tinuiti and R+Co teams had to go back to the drawing board and ask themselves: What is it that we’re not doing? What […]
With over nine million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out — even as today’s consumers shop online more every day. If you’re not re-engaging your potential customers, your competitors will be. The good news? Advertising to the audiences available within the Amazon Demand-Side Platform (DSP) can […]
Advertising with the Amazon Demand-Side Platform (DSP) can help increase your brand awareness both on and off Amazon — including across the wide range of Amazon’s owned and operated sites and apps. In this post, we’ll cover eight of Amazon’s owned and operated sites and apps with ad placements available through Amazon DSP. But first, […]
The Amazon Marketplace is one of the most well-known and popular marketing channels for online retailers. This is due in part to the incredible brand-building potential selling on Amazon offers, but it’s also more simply because of all those prospective customers. Maintaining an active presence on Amazon was once considered nice-to-have for many retailers, but […]
2022 brought on economic headwinds and uncertainty of consumer demand, but it also gave brands the opportunity to hone in on their strategies, take a deeper look into budgets, and encourage creativity and innovation in the advertising space. Brands advertising on Amazon are currently in a balancing act of having foundational elements in place as […]