The push to privacy will impact all advertisers. Find out everything around new restrictions, cookies, IDFA, first-party data, and all things privacy from our Tinuiti experts.
The push to privacy will impact all advertisers. Find out everything around new restrictions, cookies, IDFA, first-party data, and all things privacy from our Tinuiti experts.
/Blog Posts/
Q&A with AppsFlyer: The Down and Dirty on their Data Clean Room Solution
As brands and advertisers contend with increasing privacy concerns and restrictions that impact their targeting and measurement capabilities, many are turning to data clean rooms (DCRs) for solutions and answers. Data clean rooms are online platforms that allow...
What is IDFA (and is Apple Retiring It?)
As part of the iOS 14 update, Apple announced it is providing users with the choice to block the IDFA identifier at the app level. Among other changes, the update requires apps to ask users for permission to collect and share their data. According to reports, Apple...
![Death of Cookie Delayed Until 2024, Google Says [Next Steps for Advertisers]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIxJTJGMDElMkZDb29raWUtRkFRX3RodW1iLTEtNDAweDI1MC5qcGciIGRhdGEtdz0iNDAwIiBkYXRhLWg9IjI1MCIgZGF0YS1iaXA9IiI+PC9zdmc+)
Death of Cookie Delayed Until 2024, Google Says [Next Steps for Advertisers]
The web is constantly evolving, but these changes are happening more rapidly than ever before—especially when it comes to consumer privacy and data. BREAKING NEWS: In the second delay in its timeline, Google said it will delay the discontinuation of third-party...
/Webinars/
/In the News/
April 4, 2022
Consumers Question Whether Online Privacy Exists, Prefer Ads To Paying For Content, Research Shows
February 24, 2022
How platforms with first-party data stand to benefit from AppTrackingTransparency
February 24, 2022
Marketers Aren’t Waiting Around for Meta to Solve Its Apple Conversion Problem
February 17, 2022
Apple’s anti-tracking moves shook up the ad world. Will Android’s do the same?
February 11, 2022
Facebook owner Meta’s core ad business is taking a huge hit — top advertisers list ways it can rebuild and win more of their budgets
January 19, 2022
Precogs and Tinkerers, Enquire Within … Platform Dependents And Last-Click Counters, Please See Your Way Out
December 1, 2021
Programmatic Marketing Summit Recap: Contextual targeting gets a new look as the loss of third-party cookies looms
October 28, 2021
Why Facebook keeps collecting people’s data and building their profiles even when their accounts are deactivated
October 22, 2021
Apple’s Privacy Change Is Hitting Tech and E-Commerce Companies. Here’s Why.
August 10, 2021
How Apple’s upcoming email privacy update could change what’s in your inbox
March 4, 2021
What Google Is – And Isn’t Saying – When It Says It Won’t Build Alternative IDs After The Death Of Third-Party Cookies
March 3, 2021
‘We will not build alternate identifiers’: In drastic shift, Google will end behavioral targeting, profile-building in its ad products
February 25, 2021
House members assail Big Tech (again), consider changes to antitrust law
january 27, 2021
As consumers opt-out of tracking, first-party data will be key
Don’t have time to watch the IDFA Hot Takes webinar? Luxury Daily has you covered all of the great insights from Facebook, Konstant Kreative and Tinuiti in this comprehensive recap.
DECEmber 18, 2020
4 Reasons to Side With Facebook in Its Privacy War With Apple
Tinuiti’s Chief Strategy Officer, Nii Ahene, was interviewed for Inc. on the upcoming IDFA changes and how Apple will make it much more challenging for advertisers to measure the success of their ad campaigns.
november 17, 2020
Amid ID gridlock, Google indicates no hard deadline for Chrome cookie changes
The importance of customer data has never been greater with drastic changes to cookies coming. Tinuiti’s Chief Strategy Officer, Nii Ahene, leant his expert advice to marketers navigating the post-cookie world in The Drum’s piece.
/Terms Library/
COOKIES
def.
Small text files that a website puts into the browser when a user visits that website, enabling the site to recognise and identify users and build up a browsing history on the user overtime.
TRACKING PIXELS
def.
A pixel is a piece of code the publisher places on its site to fire a cookie. It collects and sends information directly to servers, allowing users to be followed across all of their devices. Advertisers can then link their various marketing efforts across websites and ads.
TAGS
def.
Tags hold javascript code that contains one or more tracking pixels.
FINGERPRINTING
def.
Pieces of information which are weak identifiers on their own (such as screen size and colour depth, system fonts, and time zone) can be combined into a ‘fingerprint’, a strong identifier that uniquely identifies an individual browser or device.
GDPR
def.
GDPR is the General Data Protection Regulation. Released in 2018, this act updated the European Union’s previous data privacy regulations from 1995. GDPR standardizes data protection in all 28 EU countries with strict guidelines on how companies can use and store PII, or personally identifiable information.
CCPA
def.
The California Consumer Privacy Act, effective in 2020, allows consumers to take control of their data. They have the legal right to know what information companies store about them, why the data is collected, and how the data is shared.
CPRA
def.
Expected to be enforced in 2023. It grants consumers more control over “sensitive personal information” such as a person’s race, health, Social Security number and recent locations using GPS technology.
ATT
def.
The AppTrackingTransparency feature moves from the old method where you had to opt-out of sharing your Identifier for Advertisers (IDFA) to an opt-in model. This means that every app will have to ask you up front whether it is ok for them to share your IDFA with third parties including networks or data brokers.
ITP
def.
Intelligent Tracking Prevention, or ITP, blocks all third-party cookies and fingerprinting by default on ALL iOS browsers and macOS Safari.
PRIVACY SANDBOX
def.
Google proposed Privacy Sandbox to introduce privacy-preserving APIs to aid in tracking transparency. The APIs enable the browser (Chrome) to act on a user’s behalf to ensure data is never shared without their knowledge or consent.
SAMESITE
def.
Chrome version 80 introduced a new secure-by-default model that assumes all cookies should be protected from third-party access unless web developers specify otherwise. Specifically, only cookies with “SameSite=None; Secure” enabled by the website developer are available for third-party access; all other cookies are limited to first-party access.
SKadNetwork
def.
Apple’s aggregate method for measuring attribution on mobile devices for iOS apps. It aims to provide conversion data to advertisers without revealing personally identifiable information (PII) or device identifiers.
MAID / IDFA
def.
Mobile advertising IDs (MAIDs) are strings of alphanumeric characters assigned to mobile devices. On iOS devices they are called IDFA (Identifier for Advertisers), and on Android devices they are called AAID (Android Advertising ID) 20. MAIDs are unique, and available to all mobile apps (without the need for user permission) and advertisers who embed code in those apps.
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