The push to privacy will impact all advertisers. Find out everything around new restrictions, cookies, IDFA, first-party data, and all things privacy from our Tinuiti experts.
The push to privacy will impact all advertisers. Find out everything around new restrictions, cookies, IDFA, first-party data, and all things privacy from our Tinuiti experts.
/Blog Posts/
California Consumer Privacy Act: What You Need To Know About CCPA and CPRA
What does the California's Consumer Privacy Act (CCPA) means for your business? Learn more about who it effects, what it entails, and how to prepare.
How Will Facebook’s IDFA Change Impact Conversion Reporting for Mobile App Advertisers?
As a result of the iOS 14 rollout, Facebook is shifting its mobile app measurement to rely on the SKAdNetwork in order to report on app conversion data. With this change, businesses will be limited in their ability to measure the performance of iOS 14 app install...
How Will Facebook’s IDFA Change Impact Conversion Reporting for Retail Advertisers?
As marketers, we’re data-obsessed — and rightfully so. But as browsers begin blocking third-party cookies, this creates a new set of challenges for advertisers including how to measure conversions and access the information needed for in-depth reporting. Facebook has...
![What is Intelligent Tracking Protection [And Its Relationship to Cookies]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIxJTJGMDIlMkZJbnRlbGxpZ2VudC1UcmFja2luZ190aHVtYi00MDB4MjUwLmpwZyIgZGF0YS13PSI0MDAiIGRhdGEtaD0iMjUwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
What is Intelligent Tracking Protection [And Its Relationship to Cookies]
Introduced on Apple’s Safari in 2017, Intelligent Tracking Protection (ITP) prevents the ability to track individuals by blocking third-party cookies, fingerprinting, and more. Here’s a closer look at how ITP works and the impact it will have on advertisers in 2021....
What is Zero-Party Data?
Data privacy and security are increasingly important to customers. According to a survey by Cisco, 84% of respondents said that they care about their own data and want more control over how it’s being used. The market is responding to such needs. Apple’s upcoming...
Google Announces iOS 14 Guidelines for Partners
As the digital world prepares for Apple’s Privacy Policy Update, expected to be released early this year, Google has shared information and recommendations to help their “community prepare, as we know that developers and advertisers in the iOS ecosystem are still...
What Google’s Privacy Sandbox Means for Advertisers
*This post was written by Amber Usmani, Associate Director Programmatic Display at Tinuiti Google developed the Privacy Sandbox in response to rising concerns over privacy and data collection. In the following post, we dive into what the Google Privacy Sandbox is and...
![How Media Mix Modeling Leads To Smarter Ad Spend Decisions [2021 Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIxJTJGMDElMkZNZWRpYS1NaXgtTW9kZWxpbmdfdHVtYi00MDB4MjUwLmpwZyIgZGF0YS13PSI0MDAiIGRhdGEtaD0iMjUwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
How Media Mix Modeling Leads To Smarter Ad Spend Decisions [2021 Update]
Have you ever felt in the dark when it comes to understanding the real impact of your marketing dollars across multiple channels? Determining where and how conversions are occurring is crucial for measuring the performance of your media channels — only then can you...
Apple’s Privacy Policy Update: FAQs Answered By Top Advertising Experts
The upcoming Apple iOS 14 update grants users the ability to block IDFA (identifier for advertisers) and opt-out of targeting or tracking. It’s estimated that the number of iOS users who currently share their IDFA will drop tremendously—from 70% to 10%. Brands must...
/Webinars/
UPCOMING WEBINAR
Expert Panel: Decoding the Impact of iOS 14 Update
The highly-anticipated release of iOS 14.5 (aka the loss of third party data) is here. While targeted advertising via third-party data from mobile apps is now under threat, there are ways to pivot your marketing strategy to continue reaching your ideal customer base. Hear from experts across the industry, including mobile campaign developers, experts in full-funnel marketing, attribution, and mobile app and digital measurement.
Webinar On Demand
The Future of Privacy Series: Adapt Your Marketing Approach in a Cookie-Less World
Privacy All Day. 5 Sessions. 7+ Experts. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.
Webinar On Demand
IDFA Hot Takes: AMA with Privacy Experts for Brands & Digital Marketers
It’s only a matter of time before Apple’s iOS14 updates and IDFA prompts go live. All advertisers must re-evaluate their digital marketing touchpoints, data collection practices, measurement strategies. Are you prepared?
Webinar On Demand
IDFA Changes Will Impact All Marketers. Are You Prepared?
Brands must not wait to prepare for the inevitable loss of ad targeting and measurement, which is going to have an impact that goes way beyond mobile campaigns. Watch on-demand to learn everything advertisers need to know about the upcoming iOS 14 update including our expert recommendations for the next steps.
Webinar On Demand
The California Consumer Privacy Act (CCPA): Answering Your FAQs with Data Privacy Experts
If you haven’t started redoing your privacy policy, that’s your next step now that California residents have more control over what happens to their personal information that companies collect. Watch a live Q&A session where we address your most burning questions and unpack the key requirements and considerations to keep in mind in order to stay compliant.
PDF GUIDE
The Consumer Privacy Trends Report 2021
How can companies navigate the rapidly changing privacy landscape while accelerating performance, so they can continue recovering from the chaos of 2020’s pandemic year? This report offers a path forward based on survey data from more than 2,000 U.S. consumers who shared their attitudes and behaviors surrounding privacy.
Download Now
/In the News/
March 4, 2021
What Google Is – And Isn’t Saying – When It Says It Won’t Build Alternative IDs After The Death Of Third-Party Cookies
March 3, 2021
‘We will not build alternate identifiers’: In drastic shift, Google will end behavioral targeting, profile-building in its ad products
February 25, 2021
House members assail Big Tech (again), consider changes to antitrust law
january 27, 2021
As consumers opt-out of tracking, first-party data will be key
Don’t have time to watch the IDFA Hot Takes webinar? Luxury Daily has you covered all of the great insights from Facebook, Konstant Kreative and Tinuiti in this comprehensive recap.
DECEmber 18, 2020
4 Reasons to Side With Facebook in Its Privacy War With Apple
Tinuiti’s Chief Strategy Officer, Nii Ahene, was interviewed for Inc. on the upcoming IDFA changes and how Apple will make it much more challenging for advertisers to measure the success of their ad campaigns.
november 17, 2020
Amid ID gridlock, Google indicates no hard deadline for Chrome cookie changes
The importance of customer data has never been greater with drastic changes to cookies coming. Tinuiti’s Chief Strategy Officer, Nii Ahene, leant his expert advice to marketers navigating the post-cookie world in The Drum’s piece.
/Terms Library/
COOKIES
def.
Small text files that a website puts into the browser when a user visits that website, enabling the site to recognise and identify users and build up a browsing history on the user overtime.
TRACKING PIXELS
def.
A pixel is a piece of code the publisher places on its site to fire a cookie. It collects and sends information directly to servers, allowing users to be followed across all of their devices. Advertisers can then link their various marketing efforts across websites and ads.
TAGS
def.
Tags hold javascript code that contains one or more tracking pixels.
FINGERPRINTING
def.
Pieces of information which are weak identifiers on their own (such as screen size and colour depth, system fonts, and time zone) can be combined into a ‘fingerprint’, a strong identifier that uniquely identifies an individual browser or device.
GDPR
def.
GDPR is the General Data Protection Regulation. Released in 2018, this act updated the European Union’s previous data privacy regulations from 1995. GDPR standardizes data protection in all 28 EU countries with strict guidelines on how companies can use and store PII, or personally identifiable information.
CCPA
def.
The California Consumer Privacy Act, effective in 2020, allows consumers to take control of their data. They have the legal right to know what information companies store about them, why the data is collected, and how the data is shared.
CPRA
def.
Expected to be enforced in 2023. It grants consumers more control over “sensitive personal information” such as a person’s race, health, Social Security number and recent locations using GPS technology.
ATT
def.
The AppTrackingTransparency feature moves from the old method where you had to opt-out of sharing your Identifier for Advertisers (IDFA) to an opt-in model. This means that every app will have to ask you up front whether it is ok for them to share your IDFA with third parties including networks or data brokers.
ITP
def.
Intelligent Tracking Prevention, or ITP, blocks all third-party cookies and fingerprinting by default on ALL iOS browsers and macOS Safari.
PRIVACY SANDBOX
def.
Google proposed Privacy Sandbox to introduce privacy-preserving APIs to aid in tracking transparency. The APIs enable the browser (Chrome) to act on a user’s behalf to ensure data is never shared without their knowledge or consent.
SAMESITE
def.
Chrome version 80 introduced a new secure-by-default model that assumes all cookies should be protected from third-party access unless web developers specify otherwise. Specifically, only cookies with “SameSite=None; Secure” enabled by the website developer are available for third-party access; all other cookies are limited to first-party access.
SKadNetwork
def.
Apple’s aggregate method for measuring attribution on mobile devices for iOS apps. It aims to provide conversion data to advertisers without revealing personally identifiable information (PII) or device identifiers.
MAID / IDFA
def.
Mobile advertising IDs (MAIDs) are strings of alphanumeric characters assigned to mobile devices. On iOS devices they are called IDFA (Identifier for Advertisers), and on Android devices they are called AAID (Android Advertising ID) 20. MAIDs are unique, and available to all mobile apps (without the need for user permission) and advertisers who embed code in those apps.
How much will your marketing strategy be affected?
Talk to a privacy expert today.
*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.