The push to privacy will impact all advertisers. Find out everything around new restrictions, cookies, IDFA, first-party data, and all things privacy from our Tinuiti experts.
The push to privacy will impact all advertisers. Find out everything around new restrictions, cookies, IDFA, first-party data, and all things privacy from our Tinuiti experts.
/Blog Posts/
Google Chrome SameSite Cookies Update: What It Means
This post was co-authored by Tom Clinton and Daniel Oliver. Google is rolling out a major Chrome browser update on February 4th that will require websites to provide additional information about third-party cookies and how they are used for other websites. Failure to...
Google Phasing Out Third-Party Cookies: What You Should Know
Google has been making waves with its recent announcement on plans to phase out third-party cookie support for Chrome in the next two years. The news holds some very big implications for marketers and brands that rely on third-party cookies to track and target...
CDP vs. DMP: What Are They & Do I Need One?
If you've spent any time in analytics circles, chances are you’re aware of Data Management Platforms (DMPs) and the rising popularity of Customer Data Platforms (CDPs). If you ever wondered what the differences were between the two, then you're in the right place....
The California Consumer Privacy Act: What Brands Need to Know
If your brand does business online, then you need to be aware of an upcoming law called the California Consumer Privacy Act. Set to go into effect January 1 of 2020, the law will put stringent policies in place to protect Californian consumers (and their data) from...
Google’s Cookie Blocking Extension: What You Should Know
Heads up advertisers: there are some major changes on the horizon regarding new cookie tracking features that were announced at today’s I/O Developer Conference. Google plans to release an open-source extension that will work across all browsers, enabling users to see...
GDPR for Retailers: Expert Tips on How to Prepare for the Deadline
With less than 2 months to go, the deadline for Europe's new General Data Protection Regulation (GDPR) is fast approaching. Unfortunately, retailers who do not take action to get compliant in the next few weeks could face millions (or more) in fines. If you're still...
/Webinars/
Webinar On Demand
IDFA Hot Takes: AMA with Privacy Experts for Brands & Digital Marketers
It’s only a matter of time before Apple’s iOS14 updates and IDFA prompts go live. All advertisers must re-evaluate their digital marketing touchpoints, data collection practices, measurement strategies. Are you prepared?
Webinar On Demand
IDFA Changes Will Impact All Marketers. Are You Prepared?
Brands must not wait to prepare for the inevitable loss of ad targeting and measurement, which is going to have an impact that goes way beyond mobile campaigns. Watch on-demand to learn everything advertisers need to know about the upcoming iOS 14 update including our expert recommendations for the next steps.
Webinar On Demand
The California Consumer Privacy Act (CCPA): Answering Your FAQs with Data Privacy Experts
If you haven’t started redoing your privacy policy, that’s your next step now that California residents have more control over what happens to their personal information that companies collect. Watch a live Q&A session where we address your most burning questions and unpack the key requirements and considerations to keep in mind in order to stay compliant.
/In the News/
january 27, 2021
As consumers opt-out of tracking, first-party data will be key
Don’t have time to watch the IDFA Hot Takes webinar? Luxury Daily has you covered all of the great insights from Facebook, Konstant Kreative and Tinuiti in this comprehensive recap.
DECEmber 18, 2020
4 Reasons to Side With Facebook in Its Privacy War With Apple
Tinuiti’s Chief Strategy Officer, Nii Ahene, was interviewed for Inc. on the upcoming IDFA changes and how Apple will make it much more challenging for advertisers to measure the success of their ad campaigns.
november 17, 2020
Amid ID gridlock, Google indicates no hard deadline for Chrome cookie changes
The importance of customer data has never been greater with drastic changes to cookies coming. Tinuiti’s Chief Strategy Officer, Nii Ahene, leant his expert advice to marketers navigating the post-cookie world in The Drum’s piece.
/Terms Library/
COOKIES
def.
Small text files that a website puts into the browser when a user visits that website, enabling the site to recognise and identify users and build up a browsing history on the user overtime.
TRACKING PIXELS
def.
A pixel is a piece of code the publisher places on it’s site to fire a cookie. It collects and sends information directly to servers, allowing users to be followed across all of their devices. Advertisers can then link their various marketing efforts across websites and ads.
TAGS
def.
Tags hold javascript code that contains one or more tracking pixels.
FINGERPRINTING
def.
Pieces of information which are weak identifiers on their own (such as screen size and colour depth, system fonts, and time zone) can be combined into a ‘fingerprint’, a strong identifier that uniquely identifies an individual browser or device.
GDPR
def.
GDPR is the General Data Protection Regulation. Released in 2018, this act updated the European Union’s previous data privacy regulations from 1995. GDPR standardizes data protection in all 28 EU countries with strict guidelines on how companies can use and store PII, or personally identifiable information.
CCPA
def.
The California Consumer Privacy Act, effective in 2020, allows consumers to take control of their data. They have the legal right to know what information companies store about them, why the data is collected, and how the data is shared.
CPRA
def.
Expected to be enforced in 2023. It grants consumers more control over “sensitive personal information” such as a person’s race, health, Social Security number and recent locations using GPS technology.
ATT
def.
The AppTrackingTransparency feature moves from the old method where you had to opt-out of sharing your Identifier for Advertisers (IDFA) to an opt-in model. This means that every app will have to ask you up front whether it is ok for them to share your IDFA with third parties including networks or data brokers.
ITP
def.
Intelligent Tracking Prevention, or ITP, blocks all third-party cookies and fingerprinting by default on ALL iOS browsers and macOS Safari.
PRIVACY SANDBOX
def.
Google proposed Privacy Sandbox to introduce privacy-preserving APIs to aid in tracking transparency. The APIs enable the browser (Chrome) to act on a user’s behalf to ensure data is never shared without their knowledge or consent.
SAMESITE
def.
Chrome version 80 introduced a new secure-by-default model that assumes all cookies should be protected from third-party access unless web developers specify otherwise. Specifically, only cookies with “SameSite=None; Secure” enabled by the website developer are available for third-party access; all other cookies are limited to first-party access.
SKadNetwork
def.
Apple’s aggregate method for measuring attribution on mobile devices for iOS apps. It aims to provide conversion data to advertisers without revealing personally identifiable information (PII) or device identifiers.
MAID / IDFA
def.
Mobile advertising IDs (MAIDs) are strings of alphanumeric characters assigned to mobile devices. On iOS devices they are called IDFA (Identifier for Advertisers), and on Android devices they are called AAID (Android Advertising ID) 20. MAIDs are unique, and available to all mobile apps (without the need for user permission) and advertisers who embed code in those apps.
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