CPC Strategy

Programmatic Buying for Retail Marketers

Best Practices for Succeeding with Programmatic Advertising Campaigns

Wednesday, June 24th | 11am PT

“Programmatic” has been one of the most buzzed about terms in the Digital Marketing space in 2014-15 — but how has it actually been put into practice? How are retail advertisers currently integrating it within their digital portfolio? This 60-minute course dives into the setup process and launch strategy for programmatic media buying, and specifically, how retailers can leverage programmatic for ROI-focused campaigns.


Topics Discussed Include:

  • Overview of programmatic media buying and how it fits into the Digital Marketing portfolio
  • Identifying the top-of-the-funnel & bottom-of-the-funnel applications for programmatic
  • Examples of programmatic technology’s audience targeting capabilities
  • Walk-through of the setup process for programmatic campaigns
  • Monitoring key performance metrics and creating an A/B testing framework
  • Live Q&A


(Even if you can’t make it, we’ll send the recording)


Course Speakers

Rick Backus

CPC Strategy | CEO, Co-Founder

JJ Bannasch

Katana | President

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