Artificial Intelligence is opening up a world of opportunities for consumers and brands alike as new platforms and tools come online every day.
To explore how consumers view the use of generative AI and what it means for marketers, Tinuiti surveyed over 1,000 US adults in June 2024. This extensive study dives into several key areas of consideration, including:
- How consumers feel about the use of generative AI by brands, and whether they think it’s being deployed too much.
- What the integration of AI-generated results into search engine results pages means for user experience.
- Which AI platforms are the most popular, and to what extent these new tools are cannibalizing the use of traditional search engines.
Brands are already exploring the possibilities of generative AI, but marketers should take care to understand consumer comfort with the technology and its uses. Download Public Perceptions of AI in Marketing to learn how adults are thinking about it today.
