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Research
The 2020 Holiday Shopping Trends Report
Consumer Attitudes Toward the Peak Season in an Unprecedented Year
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The holiday season has always been crucial, and in 2020, that’s more true than ever. For the fourth year in a row, our study examines pressing topics for retailers and brands heading into the crucial peak holiday season — and includes year-over-year trend data to inform decision making. You’ll get exclusive insights on:
- Whether consumers are planning to cut back on gift spending this holiday season
- How the COVID-19 pandemic is affecting shoppers’ plans to buy gifts in stores and online
- Which online touchpoints shoppers will use to find and buy gifts, including Alexa
- Whether the new focus on racial and economic equality spurred by the Black Lives Matter movement will affect where consumers shop during the holidays
- When consumers plan to begin their holiday shopping — and whether the potential for an October Amazon Prime Day changes the equation
- Which product categories are most important in a stay-at-home holiday season
