The Orchestration Era: Bridging Human Strategy & Agentic Execution
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Tinuiti Live 2026 Keynotes
Marisa Thalberg has built and led some of America’s most beloved brands and she’s not slowing down. As EVP, Chief Customer and Marketing Officer at Catalyst Brands, home to JCPenney, Brooks Brothers, Eddie Bauer, and Nautica, Marisa brings rare creative ambition and performance rigor to modern marketing’s most complex challenges. In this exclusive fireside with Tinuiti’s Diana DiGuido, Marisa gets candid about what it actually takes to grow brands at scale in the Orchestration Era, where brand, media, audience, and measurement must work as one system. What’s changed. What’s breaking down. And how she’s leading through complexity with clarity and intention.
In the Orchestration Era, the most powerful marketing moments don’t stop at the screen, they live in culture, community, and real-world experiences. Join NBCUniversal and Tinuiti to explore how content, talent, and experiential activations come together to turn fandom into cultural impact and measurable business results. We’ll explore how brands can authentically plug into these moments to drive connection, engagement, and growth across platforms.
Dorinda Medley
Television Personality, Author, and Cast Member on E!’s “The Golden Life"PepsiCo
Television Personality, Author and The Traitors Season 4 Cast Member
The Real Housewives icon, The Traitors star and host of SiriusXM’s Reality Checked joins us at Tinuiti Live 2026 to share how she’s built a lasting fandom and stayed authentically connected to audiences on and off screen—setting the stage for NBCUniversal to explore how brands can tap premium content, fan communities, and real-world experiences to drive buzz, connection and measurable growth.
Marisa Thalberg
EVP, Chief Customer and Marketing Officer at Catalyst Brands
A powerhouse brand builder behind some of the world’s most recognized companies, Marisa takes the stage to break down how brands can become true growth engines—driving relevance, connection, and long-term value through bold storytelling and cultural insight.
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