Tinuiti’s Q2 Amazon Benchmark Report Shows Accelerated Ad Spend in Both Sponsored Products and Amazon DSP Campaigns for Its Clients Despite Pandemic Concerns

Spend growth for Amazon Advertising Sponsored Products increased 28% YoY while Amazon DSP ad spend grew for the fifth straight quarter NEW YORK, NY, August 5, 2020 — Tinuiti, the largest independent performance marketing agency, released their Q2 Amazon Benchmark Report that displays encouraging growth numbers regarding its clients’ ad spend and sales within Amazon […]

Amazon DSP Targeting Against Competitors With Audience Builder

Amazon DSP Targeting Against Competitors With Audience Builder

Quarter for quarter, Amazon DSP (demand-side platform) has seen massive growth, leaping by 44% from Q3 to Q4. If you’re an advertiser leveraging Amazon’s demand-side platform, then you should be taking advantage of Amazon DSP targeting features to reach your audience on and off of the marketplace with Amazon’s DSP Audience Builder. Here’s an overview […]