Listing on shopping channels, or comparison shopping engines (CSEs) like Google Shopping, and Nextag is a great way for ecommerce merchants to get more product exposure and increase conversions.
However, getting the most out of selling on shopping channels can be difficult. Each shopping channel has unique data feed requirements, different options for increasing product exposure, and sales. Formatting and sending a data feed can also be a significant hurdle (and rightly so) for many merchants.
If you want to list on the shopping channels, there are quite a few options to do so.
Here is a breakdown of some of the major shopping channel management providers based on price and services:
Channel Advisor |
Shopping Channel Management Services |
|---|---|
| How much does it cost? | Flat fee pricing based on gross sales, (e.g $10,000/yr for $45,000 revenue)–Merchants pre-purchase sales, and pay extra for any sales over their pre-purchased amount |
| Do they send my data feed? | Launch Plus and Manage Services: Up to 250k SKUs.Launch Plus- 5 feeds, Managed upt to 15 feeds |
| Do they manage the shopping channels? | Some set up assistance with Launch Plus and Manage Services.Management Services: Product cuts, bidding and promotions. |
| Do they manage Google Shopping? | Yes |
| How much work do I have to do? | Services vary based on your plan of choice. |
| Other Services |
GoDataFeed |
Shopping Channel Management Services |
|---|---|
| How much does it cost? | $59/mo (Starter plan: 3 feeds) -$169/mo (Unlimited Plan- unlimited feeds)-- Pricing is based on the number of feeds you are sending +feed setup |
| Do they send my data feed? | Automated data feed submission, with step-by-step formatting assistance. |
| Do they manage the shopping channels? | Some set up assistance with Launch Plus and Manage Services.Management Services: Product cuts, bidding and promotions. |
| Do they manage Google Shopping? | No |
| How much work do I have to do? | Shopping Channel Managment |
| Other Services |
Mercent |
Shopping Channel Management Services |
|---|---|
| How much does it cost? | |
| Do they send my data feed? | Single data feed integration |
| Do they manage the shopping channels? | Provide management software: requires merchant managment. |
| Do they manage Google Shopping? | Yes |
| How much work do I have to do? | Services vary based on your plan of choice. |
| Other Services | Marketplaces, Paid Search |
Volusion |
Shopping Channel Management Services |
|---|---|
| How much does it cost? | $300 Setup/ $399 Mo for Starter |
| Do they send my data feed? | Yes |
| Do they manage the shopping channels? | Feed submission and analytics only. |
| Do they manage Google Shopping? | No |
| How much work do I have to do? | Shopping Channel Managment |
| Other Services | Web Design, Credit Card Processing, SEO, PPC, Email Marketing |
FeedPerfect |
Shopping Channel Management Services |
|---|---|
| How much does it cost? | |
| Do they send my data feed? | Yes |
| Do they manage the shopping channels? | Feed submission and analytics only. |
| Do they manage Google Shopping? | No |
| How much work do I have to do? | Shopping Channel Managment |
| Other Services |
Beyond ROI |
Shopping Channel Management Services |
|---|---|
| How much does it cost? | |
| Do they send my data feed? | Yes |
| Do they manage the shopping channels? | |
| Do they manage Google Shopping? | |
| How much work do I have to do? | Shopping Channel Managment |
| Other Services | SEO,CRO, PPC, LPO, Email Marketing |
PM Digital |
Shopping Channel Management Services |
|---|---|
| How much does it cost? | |
| Do they send my data feed? | Yes |
| Do they manage the shopping channels? | |
| Do they manage Google Shopping? | |
| How much work do I have to do? | Shopping Channel Managment |
| Other Services | SEO, Social, Email, PPC |
SingleFeed |
Shopping Channel Management Services |
|---|---|
| How much does it cost? | $99/mo (starte: Max 5,000 SKUs, $20,000 CSE revenue)- |
| Do they send my data feed? | Yes |
| Do they manage the shopping channels? | No |
| Do they manage Google Shopping? | No |
| How much work do I have to do? | Shopping Channel Managment |
| Other Services | Analytics |
| CPC Strategy |
Shopping Channel Management Services |
|---|---|
| How much does it cost? | 10% of spend, or $1000/mo. |
| Do they send my data feed? | Yes |
| Do they manage the shopping channels? | Yes |
| Do they manage Google Shopping? | Yes |
| How much work do I have to do? | Send us you data feed and we'll do the rest. |
| Other Services | Google Dynamic Remarketing, AdWords |
Questions about shopping channel management or data feeds?
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