The first half of 2021 is in the books, and advertisers across Google, Facebook and Amazon are settling into yet another new normal with consumers back on the move. Don’t go into the back half of the year without knowing these crucial digital marketing trends, including:
Explosions in ad pricing across channels and platforms, as brands lapped weak year-ago comparisons and competition continues to ramp up in 2021
The effects of the Apple ATT prompt on Facebook advertising performance, such as Android phone CPM rapidly outpacing iPhone CPM to end the quarter
How the return to brick-and-mortar shopping is impacting performance across digital platforms and channels
The Triopoly Series tackles long and short-term trends happening on the three biggest digital advertising platforms, as well as several smaller platforms, based on samples from more than $2 billion in annual ad spend under management at Tinuiti. These reports provide comprehensive and understandable analyses for marketers interested and/or active in search, social, display and marketplace ads.