In Q4 2020, advertisers saw meaningful performance shifts across Google, Facebook and Amazon, including:
CPC and CPM rebounds as advertisers competed during a busy holiday shopping season
Strong spend growth across the triopoly as marketers leaned into digital channels to drive growth in 2020
Shifts in ad performance in the middle of December as consumer anxiety surrounding package delivery estimates impacted performance
The Triopoly Series presents trends across the three biggest digital advertising platforms, based on samples from more than $2 billion in annual ad spend under management at Tinuiti. These reports unpack the most important changes emerging in digital, helping advertisers to understand the shifting landscape and make smarter marketing decisions across search, social, and marketplace ad platforms.