TINUITI TRIOPOLY SERIES
Q1 2021 Benchmark Reports
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The first quarter of 2021 is off to a quick start with strong ad spend growth across search, social, marketplaces, video, and more. The Triopoly Series unpacks all the key trends across the major platforms, including:
- Significant increases in ad pricing across Google, Facebook, and Amazon compared to last year’s rates with even more competitive ad auctions throughout the first quarter of 2021
- Early signs of the continued ascendancy of online grocery, a key category to watch as consumers head back in-store
- Stats on the the lightning fast growth of ads on emergent platforms like Walmart, Pinterest, Snapchat, and YouTube
The Triopoly Series presents analysis across the three biggest digital advertising platforms, as well as several smaller platforms, based on samples from more than $2 billion in annual ad spend under management at Tinuiti. These reports unpack the most important changes emerging in digital, helping advertisers to understand the shifting landscape and make smarter marketing decisions across search, social, and marketplace ad platforms.
