CPC Strategy

Upgrading Your Approach to Amazon Sponsored Products

How Third-Party Sellers Can Get the Most Out of the Program’s 3 Key NEW Features

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The Story: Amazon’s Sponsored Products program has consistently proven to be a key way to increase visibility and pillar of sophisticated third-party selling strategy, and recent updates will elevate it to become a more powerful asset. As of October 2015, Sponsored Products has integrated 3 significant features: bulk uploading, advanced match types, and negative keywords.

The Course: In this 60-minute seller course, CPC Strategy & Amazon’s Lindsey Green team up to discuss how the program’s new features work and how sellers may leverage them in time for the holiday shopping rush.

Who It’s For: Third-party Marketplace sellers

We’ll Discuss:

  • How to bulk upload products into Sponsored Products
  • Using negative keywords to filter out unqualified traffic
  • How to create campaigns using new phrase & exact-match keyword targeting
  • Making bulk bid changes within the product feed
  • How CPC Strategy’s Marketplace Channel Analysts are currently using the new features
  • Live Q&A

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Course Speakers

Lindsey Green

Strategic Account Manager, Sponsored Products | Amazon

Pat Petriello

Sr. Marketplace Channel Analyst | CPC Strategy

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