Since vendors rely on resellers for a significant amount of revenue, and resellers rely on vendors to stock them with products – both parties benefit from maintaining a well-balanced search engine marketing (SEM) relationship. Increased CPC’s, poorly communicated guidelines around MAP, and unclear B2B & B2C strategies are all things to avoid within this dynamic.
This white paper dives into why vendor-reseller partnerships matter, key elements to consider, and expert advice on how both parties can find success and maintain balance within their own SEM relationship.
Topics Discussed Include:
- How Vendor & Resellers Can Avoid Increasing CPCs
- 4 Questions for Vendors to Consider in Resellers SEM Relationships
- What is a Vendor-Reseller Relationship?
- Expert Insight from Award-Winning Vendor Partner of the Year
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