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Walmart Brand Services
The Latest Thought Leadership on the Walmart Marketplace
If you’re considering becoming a 1P Walmart vendor or 3P Walmart Marketplace seller, you aren’t alone. As Walmart continues to build out their first-party and third-party capabilities, the number of approved sellers in the US and beyond has been climbing at an...
It’s been more than a year since Walmart Media Group rebranded, becoming Walmart Connect. In their rebranding announcement, Walmart shared that the punchier name “reflects the company’s unique ability to accelerate the connection between brands and its 150 million...
Everything You Need To Know About Walmart’s Demand-Side Platform (DSP) [in Partnership with The Trade Desk]
Walmart Connect has ushered the benefits of automation into their off-site advertising arsenal through their recently-announced partnership with The Trade Desk. For advertisers looking to reach Walmart’s extensive network of in-store and Walmart.com shoppers across...
If you’re selling on Walmart, then you've likely seen the 2-day shipping badge on high-performing listings. This isn’t a coincidence. Walmart’s TwoDay Delivery program is helping marketplace sellers boost their listing visibility, increase sales, and drive repeat...
Tinuiti is excited to announce we now offer full API advertising support for Walmart’s Search Brand Amplifier (SBA) premium ad unit, bringing big opportunities for campaigns and budgets of varying sizes. As Walmart Connect noted in their announcement regarding SBA:...
When most of us think of the phrase “location, location, location,” our minds immediately envision adventures in house hunting. But tangible buildings aren’t the only type of real estate where location matters; in virtual real estate, location is just as important....
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