This session is designed to bring together emerging brands and ecommerce executives to discuss how major channels such as Amazon, Google, and Facebook will impact apparel and fashion brands in 2018. You will hear from the CEO of Vuori, a digitally native fashion/fitness brand, on how his team built their brand using a combination of Facebook and Google advertising strategies.


4:00 – 4:45 CPC Strategy and Vuori presentation

4:45 – 5:00 Live Q&A

5:00 – 6:00 Happy hour hosted by CPC Strategy


Las Vegas Convention Center, North Hall, Level 2 Room N250

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Rick Backus | Co-Founder & CEO | CPC Strategy

Rick has spent his entire professional life in the world of online retail. Before co-founding CPC Strategy in 2007, he worked with a price comparison site, Today, Rick is focused on growth opportunities and keeping CPC Strategy ahead of its competitors by constantly evolving and improving the online experiences of clients. In addition to being a business leader in San Diego, he is happily married and enjoying the perks of fatherhood.

Joe Kudla | Founder & CEO | Vuori, Inc.

Joe Kudla is the Founder and CEO of Vuori, an online retailer for high performance apparel inspired by an eclectic coastal California lifestyle that integrates yoga, surf, sports, music, and art. The company was founded in 2014, and is now considered one of the leading active lifestyle brands in California, largely due to their reputation for high-quality products and their strategic branding efforts.


Las Vegas Convention Center

3150 Paradise Rd
Las Vegas, NV 89109

North Hall, Level 2 Room N250