Thursday, April 10, 2025 at 10 AM The Shay, Culver City 8801 Washington Boulevard, Culver City, California, United States, 90232
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Next-Level Growth with Amazon Advertising
Amazon’s advertising solutions no longer just cater to delivering sales on Amazon. They have evolved to empower brands of all sizes and verticals to build awareness among their target customers and grow their bottom lines – whether your brand sells on Amazon or not. During this symposium, learn the latest Amazon strategies you can use to drive sales and lead gen to your brand’s website, win new customers with streaming TV, and obtain consumer insights across the customer journey to drive measurable business growth.
Join Seventh Generation and their Tinuiti account team to learn how they’ve cultivated a test & learn framework to best resonate their brand culture and message in everything they do – from where they buy media to creative copy.
Marissa George
Retail Media Lead, Unilever North America Homecare
Karie Casper
Marketplaces Sr. Strategist, Tinuiti
Jordan Lampi
Commerce Marketplaces Sr. Strategist, Tinuiti
Dive into Amazon’s latest AI-driven optimization tools: Performance+ and Brand+. Learn from Amazon what led to the release of these tools, how brands can get the most value out of them, and what’s coming next.
Join a panel discussion on the power of a unified media and operations approach to enhance organic rank. Experts will share strategies for optimizing spend on low-visibility keywords, increasing qualified traffic to PDPs, and refining backend keyword strategies to improve relevance. Gain actionable insights on how media investments can drive long-term organic growth.
Ryan Yamamoto
Senior Manager, Commerce Media, Tinuiti
Ken Magner
Senior Strategist, Marketplaces, Tinuiti
Megan King
Director, Commerce Operations, Tinuiti
Matt Harris
Sr. Manager, Enterprise Commerce, Tinuiti
Discover how Flexible Shopping Insights (FSI) can be a game-changer for reducing customer acquisition costs. Many brands underutilize this powerful tool, which provides organic business data and top media audiences. Learn how to leverage FSI to enhance your Amazon Search strategies, increase reach, and improve bid efficiency.
Mia Rowe
Strategist, Commerce Media, Tinuiti
Scott Semel
Sr. Specialist, Commerce Media, Tinuiti
Amazon Audio is an emerging ad format that brands should be testing. This session will explore how to use audio ads effectively to drive awareness, increase engagement, and integrate them into your broader marketing strategy.
Joe O’Connor
Sr Director Innovation & Growth, Tinuiti
Amazon Audio is an emerging ad format that brands should be testing. This session will explore how to use audio ads effectively to drive awareness, increase engagement, and integrate them into your broader marketing strategy.
Nich Weinheimer
EVP, Strategy, Skai
Kenzie Oster
Product Manager, Skai
Streaming is growing at an unprecedented pace, and Amazon Live Sports is at the forefront of this shift. Learn how to tap into this high-engagement audience, maximize brand exposure, and integrate live sports into your advertising strategy to drive results.
Rachel Costanzo
Senior Director, Media Investment, Tinuiti
As retail media evolves, measuring true incrementality has become increasingly difficult. This session will explore the challenges brands face in understanding the impact of their campaigns and how to define and measure incrementality in a fragmented landscape on and
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