Our proprietary and patented technology is built in-house to solve our clients’ most complex problems around growth and waste. Bliss Point by Tinuiti uses causal inference to reveal what’s working, what’s wasting budget, and where to go next.
Our Rapid Media Mix Modeling (rMMM) tool sets a new standard in the market with its exceptional speed, precision, and transparency. rMMM pairs beautifully with our incrementality products to provide strong causal foundations, ensuring results are sufficiently robust to support investment strategy. And the data infrastructure is driven by highly scalable APIs, liberating your team from the burdensome task of manual data collection and slow refresh cycles.
Our always-on incrementality tool never sleeps. It constantly compares people who see your ads with those who don’t so it can answer the question: Are the ads bringing in extra customers, or would they have come anyway? By isolating this incremental effect, we can make optimal investment decisions by targeting the right audiences and expanding market presence.
When it comes to measuring brand equity, we are pushing out the frontier of the possible. With our Brand Equity tool, we can measure not only the impact of paid media on brand equity – but also the impact of brand equity on revenue. Finally, you will have an answer to the question: How do my brand, and the media investments that fuel it, actually, quantitatively affect my business?
Why is one TV or video ad so much more effective than another? Our Creative Insights tool delves into the granular level of each attribute of an ad. By examining visual elements like color and typography, auditory elements such as music and voiceover, and other tactics, we can isolate the intricate elements driving a creative’s success. With this powerful tool, fine-tuned for each client, we can continuously iterate on each piece of creative to significantly boost performance.
Nobody can read the future, but our forecasting tool comes real close to predicting how well your ads will perform in each channel. Each month, our data-driven scenario analysis tool determines how much of a specific KPI you can expect based on your investment. We can tell you, for example, how much revenue or site visits will increase if you increase ad spend by a certain amount. Now, wouldn’t that be nice to know?
Our Customer Insights Tool turns your first-party data into a source of truth about who’s actually buying—and who’s not. With detailed demographic reports, you’ll spot where you’re overspending, find high-intent growth segments, and uncover opportunities to tailor creative, optimize spend, and drive smarter strategy across your entire funnel.
Tinuiti Receives Highest Possible Scorein the Measurement and Attribution Criterion in The Forrester Wave™
Our measurement suite, Bliss Point by Tinuiti, sits at the center of our strategic process and fuels our teams to recognize real-time insights and actions.
While we’ve built a very sophisticated measurement platform with our Bliss Point by Tinuiti tech, we are not a SaaS company. We can be radically transparent because we’re not worried about giving away our IP. You get front-row access to the process’s inner workings and how we arrive at the output. We pride ourselves on providing clear explanations, ensuring our clients comprehend the ‘why’ behind their results.
Get log-level data wherever possible at its earliest availability–and we always, always show our work.
Through our tight feedback loops and stratalytics-driven account management, you have an insider’s view of how our technical solutions work.
With a single sign-on experience, The Bliss Point App, you’re always a click away from all your campaign data, reporting, and analytics.
