Bliss Point by Tinuiti allows us to measure what marketers previously struggled to measure — not for the sake of validating past results, but to inform the best decisions for the future.
Boost Both Brand & Demand Make All Your Channels Work Together
Whether online or offline, big screen or small screen, from podcasts to playlists, our patented tech is built on the principles of causal inference and machine learning to deliver clarity in today’s murky marketing world. It’ll get you to your Marketing Bliss Point in each channel, across your entire media mix, and your overall brand performance.
Our Rapid Media Mix Modeling (rMMM) tool sets a new standard in the market with its exceptional speed, precision, and transparency. rMMM pairs beautifully with our incrementality products to provide strong causal foundations, ensuring results are sufficiently robust to support investment strategy. And the data infrastructure is driven by highly scalable APIs, liberating your team from the burdensome task of manual data collection and slow refresh cycles.
Our always-on incrementality tool never sleeps. It constantly compares people who see your ads with those who don’t so it can answer the question: Are the ads bringing in extra customers, or would they have come anyway? By isolating this incremental effect, we can make optimal investment decisions by targeting the right audiences and expanding market presence.
When it comes to measuring brand equity, we are pushing out the frontier of the possible. With our Brand Equity tool, we can measure not only the impact of paid media on brand equity – but also the impact of brand equity on revenue. Finally, you will have an answer to the question: How do my brand, and the media investments that fuel it, actually, quantitatively affect my business?
Why is one TV or video ad so much more effective than another? Our Creative Insights tool delves into the granular level of each attribute of an ad. By examining visual elements like color and typography, auditory elements such as music and voiceover, and other tactics, we can isolate the intricate elements driving a creative’s success. With this powerful tool, fine-tuned for each client, we can continuously iterate on each piece of creative to significantly boost performance.
Nobody can read the future, but our forecasting tool comes real close to predicting how well your ads will perform in each channel. Each month, our data-driven scenario analysis tool determines how much of a specific KPI you can expect based on your investment. We can tell you, for example, how much revenue or site visits will increase if you increase ad spend by a certain amount. Now, wouldn’t that be nice to know?
Tinuiti Receives Highest Possible Scorein the Measurement and Attribution Criterion in The Forrester Wave™
Our measurement suite, Bliss Point by Tinuiti, sits at the center of our strategic process and fuels our teams to recognize real-time insights and actions.
While we’ve built a very sophisticated measurement platform with our Bliss Point by Tinuiti tech, we are not a SaaS company. We can be radically transparent because we’re not worried about giving away our IP. You get front-row access to the process’s inner workings and how we arrive at the output. We pride ourselves on providing clear explanations, ensuring our clients comprehend the ‘why’ behind their results.
Get log-level data wherever possible at its earliest availability–and we always, always show our work.
Through our tight feedback loops and stratalytics-driven account management, you have an insider’s view of how our technical solutions work.
With a single sign-on experience, The Bliss Point App, you’re always a click away from all your campaign data, reporting, and analytics.
