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Featured Posts
By Tara Johnson | Sep 18, 2023 | OTT Ads
By Elizabeth Marsten | Dec 22, 2023 | Ecommerce
By Shannon Mullery | Dec 20, 2023 | Amazon & Marketplaces
By Emily Sullivan | Oct 24, 2023 | Amazon & Marketplaces
Recent Posts
![Top 15 Retail Media Networks to Watch in 2024 [Updated]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIyJTJGMDclMkZUb3AtUmV0YWlsLU1lZGlhLU5ldHdvcmtzLWZlYXR1cmVkLWltYWdlLTQwMHgyNTAud2VicCIgZGF0YS13PSI0MDAiIGRhdGEtaD0iMjUwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
Top 15 Retail Media Networks to Watch in 2024 [Updated]
When I originally wrote this post in January 2021, retail media was seeing substantial gains across big box and specialty retailers. And…it hasn’t stopped. Looking back nearly three years later—with signal loss and cookie deprecation becoming more real and impactful...
Streaming TV Advertising Campaign Best Practices & Platforms
In an era dominated by digital content consumption, streaming TV has emerged as a powerful tool for marketers to connect with their target audience. In this post, we’ll explore the world of streaming TV advertising, from its definition, to best practices, and the...
![Amazon Trends & Industry Predictions for Sellers [2024]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIyJTJGMTIlMkZBbWF6b24tVHJlbmRzLVByZWRpY3Rpb25zLWZvci1TZWxsZXJzLWluLTIwMjQtNDAweDI1MC53ZWJwIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
Amazon Trends & Industry Predictions for Sellers [2024]
2023 was yet another huge year for Amazon and the retail media sector as a whole, bringing with it new ad placements, partnerships and measurement capabilities, relaunched platforms, a major IPO and more. 2024 retail media ad spend is forecasted to reach nearly...
Brand Equity and Its Impact on Revenue
It has long been common for marketers to have separate media buying budgets for branding efforts and performance-driving efforts, with each living on their own proverbial side of the house. Branding budgets have historically had their own set of KPIs, different from...
What’s Linear TV? Is it Still Relevant to Advertisers in 2024?
In the ever-evolving world of media and entertainment, the term "linear TV" may sound like a recent addition to our vocabulary, but the concept has actually been around a lot longer than you might think. In fact, each time you turn on the TV to watch your broadcast...
What is Instacart? How it Works for Shoppers & Stores
“How does Instacart work?” It’s a simple enough question on the surface. And the answer can be fairly simple as well, depending on what exactly someone is really asking. Many people asking that question are actually wondering what exactly Instacart is, and/or how they...
Intro to Amazon Non-endemic Advertising: Benefits & Examples
Amazon has rewritten the rules of advertising with its move into non-endemic retail media advertising. Advertising on Amazon has traditionally focused on brands and products directly sold on the platform. However, a new trend is emerging – the rise of non-endemic...
How Do eBay’s Promoted Listings Advanced Ads Work?
eBay Promoted Listings Advanced ads have come out of beta just in time for Holiday 2023. These cost-per-click ads give sellers and brands “priority access to placements across eBay” with targeting and budgeting options that make advertising on eBay more turnkey—and...
Cyber Five 2023: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta
The leftovers have been devoured and another Cyber Monday is in the books, as the 2023 holiday shopping season is now fully underway. To help marketers unpack performance during the critical stretch from Thanksgiving through Cyber Monday, we dove deep into the more...
What’s CTV? Advertising Tips for Connected TV Strategies
For evidence of the rise in streaming TV usage in recent years, most of us have to look no further than our own television sets. Streaming has taken the world by storm, and advertisers have certainly taken notice. In fact, 78% of all U.S. households subscribe to at...
Recent Posts
Top 15 Retail Media Networks to Watch in 2024 [Updated]
When I originally wrote this post in January 2021, retail media was seeing substantial gains across big box and specialty retailers. And…it hasn’t stopped. Looking back nearly three years later—with signal loss and cookie deprecation becoming more real and impactful...
Streaming TV Advertising Campaign Best Practices & Platforms
In an era dominated by digital content consumption, streaming TV has emerged as a powerful tool for marketers to connect with their target audience. In this post, we’ll explore the world of streaming TV advertising, from its definition, to best practices, and the...
Amazon Trends & Industry Predictions for Sellers [2024]
2023 was yet another huge year for Amazon and the retail media sector as a whole, bringing with it new ad placements, partnerships and measurement capabilities, relaunched platforms, a major IPO and more. 2024 retail media ad spend is forecasted to reach nearly...
Brand Equity and Its Impact on Revenue
It has long been common for marketers to have separate media buying budgets for branding efforts and performance-driving efforts, with each living on their own proverbial side of the house. Branding budgets have historically had their own set of KPIs, different from...
What’s Linear TV? Is it Still Relevant to Advertisers in 2024?
In the ever-evolving world of media and entertainment, the term "linear TV" may sound like a recent addition to our vocabulary, but the concept has actually been around a lot longer than you might think. In fact, each time you turn on the TV to watch your broadcast...
What is Instacart? How it Works for Shoppers & Stores
“How does Instacart work?” It’s a simple enough question on the surface. And the answer can be fairly simple as well, depending on what exactly someone is really asking. Many people asking that question are actually wondering what exactly Instacart is, and/or how they...
Intro to Amazon Non-endemic Advertising: Benefits & Examples
Amazon has rewritten the rules of advertising with its move into non-endemic retail media advertising. Advertising on Amazon has traditionally focused on brands and products directly sold on the platform. However, a new trend is emerging – the rise of non-endemic...
How Do eBay’s Promoted Listings Advanced Ads Work?
eBay Promoted Listings Advanced ads have come out of beta just in time for Holiday 2023. These cost-per-click ads give sellers and brands “priority access to placements across eBay” with targeting and budgeting options that make advertising on eBay more turnkey—and...
Cyber Five 2023: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta
The leftovers have been devoured and another Cyber Monday is in the books, as the 2023 holiday shopping season is now fully underway. To help marketers unpack performance during the critical stretch from Thanksgiving through Cyber Monday, we dove deep into the more...
What’s CTV? Advertising Tips for Connected TV Strategies
For evidence of the rise in streaming TV usage in recent years, most of us have to look no further than our own television sets. Streaming has taken the world by storm, and advertisers have certainly taken notice. In fact, 78% of all U.S. households subscribe to at...