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![Kroger Platform Announcement [October 2023]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEwODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEwODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZ0aW51aXRpLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMyUyRjEwJTJGS3JvZ2VyLVBsYXRmb3JtLUFubm91bmNlbWVudC1PY3RvYmVyLTIwMjMud2VicCIgZGF0YS13PSIxOTIwIiBkYXRhLWg9IjEwODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg== "Kroger Platform Announcement [October 2023]")
By Emily Suillivan | Oct 17, 2023 | Retail Media
Featured Posts
By Emily Sullivan | Aug 18, 2023 | Ecommerce
By Emily Sullivan | Aug 10, 2023 | Paid Social
By Shannon Mullery | May 25, 2023 | Company News
By Tara Johnson | Jan 31, 2023 | Amazon & Marketplaces
Recent Posts
How Do eBay’s Promoted Listings Advanced Ads Work?
eBay Promoted Listings Advanced ads have come out of beta just in time for Holiday 2023. These cost-per-click ads give sellers and brands “priority access to placements across eBay” with targeting and budgeting options that make advertising on eBay more turnkey—and...
Cyber Five 2023: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta
The leftovers have been devoured and another Cyber Monday is in the books, as the 2023 holiday shopping season is now fully underway. To help marketers unpack performance during the critical stretch from Thanksgiving through Cyber Monday, we dove deep into the more...
What’s CTV? Advertising Tips for Connected TV Strategies
For evidence of the rise in streaming TV usage in recent years, most of us have to look no further than our own television sets. Streaming has taken the world by storm, and advertisers have certainly taken notice. In fact, 78% of all U.S. households subscribe to at...
![How to Schedule Ad Customizers for Google RSAs [2024]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIwJTJGMDMlMkZTY3JlZW5zaG90LTIwMjMtMDctMTItMTcwMzMyLTQwMHgyNTAuanBnIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
How to Schedule Ad Customizers for Google RSAs [2024]
It’s no wonder that responsive search ads have steadily grown in popularity in recent years. Through Google’s machine learning capabilities, RSAs provide a powerful way to automate the testing of multiple headlines and descriptions to ensure a closer match to user...
![ADCOLOR 2023: Double Down & Double Up [Hot Takes + Event Highlights]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMTElMkZBZGNvbG9yLTQwMHgyNTAuanBnIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
ADCOLOR 2023: Double Down & Double Up [Hot Takes + Event Highlights]
12+ state legislators have introduced bills reining in DEI programs in universities, more than 600 anti-LGBTQ+ bills have been introduced in state legislatures, and 1 in 3 DEI roles have been eliminated over the last year. Can DEI continue? It was a resounding “yes”...
Amazon unBoxed 2023 Success Stories: From The Honest Company to TOMS, Plus Key Event Highlights From Tinuiti Experts
Every year, Amazon brings together thousands of advertising professionals for their flagship event, unBoxed. Industry leaders share insights on how to up-level Amazon knowledge through insightful keynote sessions, engaging breakouts, and various networking events....
10 Innovative Retail Trends to Watch in 2024
As always, with a new year comes new trends in the world of retail and ecommerce. In 2023, we saw massive growth in social commerce, influencer marketing, and even advancements in augmented reality shopping experiences. In 2024, we’ll still see those themes as a...
![How to Create Better Instacart Ad Campaigns [2024 Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIxJTJGMDYlMkZJbnN0YWNhcnQtQWRzXy1FdmVyeXRoaW5nLVlvdS1OZWVkLXRvLUtub3ctNDAweDI1MC53ZWJwIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
How to Create Better Instacart Ad Campaigns [2024 Update]
Not long ago, online grocery was seen as the final frontier of the ecommerce industry. Today, grocery stands as one of the fastest-growing segments in ecommerce. Increased consumer demand, advances in same-day shipping, and grocery delivery marketplaces like Instacart...
Sam’s Club Member Access Platform (MAP) Guide for Advertisers
As the cost of groceries and other goods continues to climb, shoppers are increasingly looking for reliable ways to save money. The everyday value offered by member-based warehouse clubs like Sam’s Club have made them a consistently popular choice for consumers, with...
![Winning the Amazon Buy Box [Algorithm Tips for 2024]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDElMkZBbWF6b24tQnV5LUJveC00MDB4MjUwLmpwZyIgZGF0YS13PSI0MDAiIGRhdGEtaD0iMjUwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
Winning the Amazon Buy Box [Algorithm Tips for 2024]
Amazon generates over $500 billion in sales every year, and of those conversions, over 83% occur using Amazon’s Buy Box. This means that if you want to increase your Amazon sales, winning the Buy Box on the product detail page is pivotal. Whether you want to get your...
Recent Posts
How Do eBay’s Promoted Listings Advanced Ads Work?
eBay Promoted Listings Advanced ads have come out of beta just in time for Holiday 2023. These cost-per-click ads give sellers and brands “priority access to placements across eBay” with targeting and budgeting options that make advertising on eBay more turnkey—and...
Cyber Five 2023: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta
The leftovers have been devoured and another Cyber Monday is in the books, as the 2023 holiday shopping season is now fully underway. To help marketers unpack performance during the critical stretch from Thanksgiving through Cyber Monday, we dove deep into the more...
What’s CTV? Advertising Tips for Connected TV Strategies
For evidence of the rise in streaming TV usage in recent years, most of us have to look no further than our own television sets. Streaming has taken the world by storm, and advertisers have certainly taken notice. In fact, 78% of all U.S. households subscribe to at...
How to Schedule Ad Customizers for Google RSAs [2024]
It’s no wonder that responsive search ads have steadily grown in popularity in recent years. Through Google’s machine learning capabilities, RSAs provide a powerful way to automate the testing of multiple headlines and descriptions to ensure a closer match to user...
ADCOLOR 2023: Double Down & Double Up [Hot Takes + Event Highlights]
12+ state legislators have introduced bills reining in DEI programs in universities, more than 600 anti-LGBTQ+ bills have been introduced in state legislatures, and 1 in 3 DEI roles have been eliminated over the last year. Can DEI continue? It was a resounding “yes”...
Amazon unBoxed 2023 Success Stories: From The Honest Company to TOMS, Plus Key Event Highlights From Tinuiti Experts
Every year, Amazon brings together thousands of advertising professionals for their flagship event, unBoxed. Industry leaders share insights on how to up-level Amazon knowledge through insightful keynote sessions, engaging breakouts, and various networking events....
10 Innovative Retail Trends to Watch in 2024
As always, with a new year comes new trends in the world of retail and ecommerce. In 2023, we saw massive growth in social commerce, influencer marketing, and even advancements in augmented reality shopping experiences. In 2024, we’ll still see those themes as a...
How to Create Better Instacart Ad Campaigns [2024 Update]
Not long ago, online grocery was seen as the final frontier of the ecommerce industry. Today, grocery stands as one of the fastest-growing segments in ecommerce. Increased consumer demand, advances in same-day shipping, and grocery delivery marketplaces like Instacart...
Sam’s Club Member Access Platform (MAP) Guide for Advertisers
As the cost of groceries and other goods continues to climb, shoppers are increasingly looking for reliable ways to save money. The everyday value offered by member-based warehouse clubs like Sam’s Club have made them a consistently popular choice for consumers, with...
Winning the Amazon Buy Box [Algorithm Tips for 2024]
Amazon generates over $500 billion in sales every year, and of those conversions, over 83% occur using Amazon’s Buy Box. This means that if you want to increase your Amazon sales, winning the Buy Box on the product detail page is pivotal. Whether you want to get your...