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![Kroger Platform Announcement [October 2023]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEwODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEwODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZ0aW51aXRpLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMyUyRjEwJTJGS3JvZ2VyLVBsYXRmb3JtLUFubm91bmNlbWVudC1PY3RvYmVyLTIwMjMud2VicCIgZGF0YS13PSIxOTIwIiBkYXRhLWg9IjEwODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg== "Kroger Platform Announcement [October 2023]")
By Emily Suillivan | Oct 17, 2023 | Retail Media
Featured Posts
By Emily Sullivan | Aug 18, 2023 | Ecommerce
By Emily Sullivan | Aug 10, 2023 | Paid Social
By Shannon Mullery | May 25, 2023 | Company News
By Tara Johnson | Jan 31, 2023 | Amazon & Marketplaces
Recent Posts
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ADCOLOR 2023: Double Down & Double Up [Hot Takes + Event Highlights]
12+ state legislators have introduced bills reining in DEI programs in universities, more than 600 anti-LGBTQ+ bills have been introduced in state legislatures, and 1 in 3 DEI roles have been eliminated over the last year. Can DEI continue? It was a resounding “yes”...
Amazon unBoxed 2023 Success Stories: From The Honest Company to TOMS, Plus Key Event Highlights From Tinuiti Experts
Every year, Amazon brings together thousands of advertising professionals for their flagship event, unBoxed. Industry leaders share insights on how to up-level Amazon knowledge through insightful keynote sessions, engaging breakouts, and various networking events....
10 Innovative Retail Trends to Watch in 2024
As always, with a new year comes new trends in the world of retail and ecommerce. In 2023, we saw massive growth in social commerce, influencer marketing, and even advancements in augmented reality shopping experiences. In 2024, we’ll still see those themes as a...
![How to Create Better Instacart Ad Campaigns [2024 Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIxJTJGMDYlMkZJbnN0YWNhcnQtQWRzXy1FdmVyeXRoaW5nLVlvdS1OZWVkLXRvLUtub3ctNDAweDI1MC53ZWJwIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
How to Create Better Instacart Ad Campaigns [2024 Update]
Not long ago, online grocery was seen as the final frontier of the ecommerce industry. Today, grocery stands as one of the fastest-growing segments in ecommerce. Increased consumer demand, advances in same-day shipping, and grocery delivery marketplaces like Instacart...
Sam’s Club Member Access Platform (MAP) Guide for Advertisers
As the cost of groceries and other goods continues to climb, shoppers are increasingly looking for reliable ways to save money. The everyday value offered by member-based warehouse clubs like Sam’s Club have made them a consistently popular choice for consumers, with...
![Winning the Amazon Buy Box [Algorithm Tips for 2024]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDElMkZBbWF6b24tQnV5LUJveC00MDB4MjUwLmpwZyIgZGF0YS13PSI0MDAiIGRhdGEtaD0iMjUwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
Winning the Amazon Buy Box [Algorithm Tips for 2024]
Amazon generates over $500 billion in sales every year, and of those conversions, over 83% occur using Amazon’s Buy Box. This means that if you want to increase your Amazon sales, winning the Buy Box on the product detail page is pivotal. Whether you want to get your...
Media Buying Guide: What It Is & How to Get Started
Media buying is an important process for almost any business, with paid online advertising, TV advertising, audio advertising, out-of-home advertising and more being crucial aspects of many multichannel marketing strategies. However, online and offline advertising are...
The New In-House Kroger Advertising Platform is Now Live
When it comes to grocery shopping giants in the United States, one name stands out above the rest - Kroger. Kroger has not only become the largest grocery retailer in the country but has also been a pioneer in revolutionizing the shopping experience over the years....
Amazon Product Detail Pages: Definition & Optimization Tips
While many popular shopping platforms list product pages by seller—including Google Shopping and eBay—on Amazon.com, items are consolidated at the product-level. This customer-focused design aims to offer all shoppers a better, more informed user experience. A robust,...
Three Key Advertising Trends from Amazon Prime Big Deal Days 2023
Amazon once again tried to jumpstart Q4 shopping with a Prime member sales event in mid-October, continuing a strategy that started with last year’s Prime Early Access Sale. While the event was renamed Prime Big Deal Days (PBDD), it held similar promise of driving up...
Recent Posts
ADCOLOR 2023: Double Down & Double Up [Hot Takes + Event Highlights]
12+ state legislators have introduced bills reining in DEI programs in universities, more than 600 anti-LGBTQ+ bills have been introduced in state legislatures, and 1 in 3 DEI roles have been eliminated over the last year. Can DEI continue? It was a resounding “yes”...
Amazon unBoxed 2023 Success Stories: From The Honest Company to TOMS, Plus Key Event Highlights From Tinuiti Experts
Every year, Amazon brings together thousands of advertising professionals for their flagship event, unBoxed. Industry leaders share insights on how to up-level Amazon knowledge through insightful keynote sessions, engaging breakouts, and various networking events....
10 Innovative Retail Trends to Watch in 2024
As always, with a new year comes new trends in the world of retail and ecommerce. In 2023, we saw massive growth in social commerce, influencer marketing, and even advancements in augmented reality shopping experiences. In 2024, we’ll still see those themes as a...
How to Create Better Instacart Ad Campaigns [2024 Update]
Not long ago, online grocery was seen as the final frontier of the ecommerce industry. Today, grocery stands as one of the fastest-growing segments in ecommerce. Increased consumer demand, advances in same-day shipping, and grocery delivery marketplaces like Instacart...
Sam’s Club Member Access Platform (MAP) Guide for Advertisers
As the cost of groceries and other goods continues to climb, shoppers are increasingly looking for reliable ways to save money. The everyday value offered by member-based warehouse clubs like Sam’s Club have made them a consistently popular choice for consumers, with...
Winning the Amazon Buy Box [Algorithm Tips for 2024]
Amazon generates over $500 billion in sales every year, and of those conversions, over 83% occur using Amazon’s Buy Box. This means that if you want to increase your Amazon sales, winning the Buy Box on the product detail page is pivotal. Whether you want to get your...
Media Buying Guide: What It Is & How to Get Started
Media buying is an important process for almost any business, with paid online advertising, TV advertising, audio advertising, out-of-home advertising and more being crucial aspects of many multichannel marketing strategies. However, online and offline advertising are...
The New In-House Kroger Advertising Platform is Now Live
When it comes to grocery shopping giants in the United States, one name stands out above the rest - Kroger. Kroger has not only become the largest grocery retailer in the country but has also been a pioneer in revolutionizing the shopping experience over the years....
Amazon Product Detail Pages: Definition & Optimization Tips
While many popular shopping platforms list product pages by seller—including Google Shopping and eBay—on Amazon.com, items are consolidated at the product-level. This customer-focused design aims to offer all shoppers a better, more informed user experience. A robust,...
Three Key Advertising Trends from Amazon Prime Big Deal Days 2023
Amazon once again tried to jumpstart Q4 shopping with a Prime member sales event in mid-October, continuing a strategy that started with last year’s Prime Early Access Sale. While the event was renamed Prime Big Deal Days (PBDD), it held similar promise of driving up...