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What Is OTT Advertising: A Breakdown of Over-the-Top Ads
Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage...
How to Find the Best Influencers for Your Brand
Influencer marketing is about to have its biggest year yet. And if you feel like you’ve heard that before, you have—because influencer marketing...
Tinuiti on Why Marketers Must Insist on an Inclusive Media Supply Chain
Every year, CES serves as an international gathering place for consumer technology businesses and professionals. As part of CES 2022, ad services...
How to Get Verified on Instagram
Instagram verification means different things to different people. To some, it’s a sign of celebrity. It’s a status symbol that many people and...
How to Check for Fake Followers and Likes on Instagram
Even though technology allows us to do our own research on people or Influencers before partnering with them, there are still many documented cases...
Influencer Marketing Statistics for 2022
Influencer marketing is when a brand partners with an individual (referred to as an “Influencer” or sometimes called a “Creator”) to promote a...
How to Measure the ROI of Your Influencer Marketing Campaigns
Influencer marketing has become a cost-effective way for brands to send an organic message to their target audience. Over the past few years,...
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5 Advantages of Working With an Influencer Marketing Agency [instead of going in-house]
Just like the once-new idea of reality television that came before it, influencer marketing is here to stay. What some imagined might be a fleeting...
9 Changes that Impacted Google Advertisers in 2021
2021 saw no shortage of updates for Google Advertisers. In this post, we’ll outline some of the most important Google Ads and operational updates...
7 Changes That Impacted Amazon Advertisers in 2021
As 2021 comes to a close, it's time to reflect on what has changed in the e-commerce landscape this year. In this post, we’ll run through some of...
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