Affiliate Marketing Guide – Everything You Need to Know in 2021
In the ever-evolving world of digital marketing, it’s invaluable – and essential – to keep tabs on what’s new, what has stayed the same, and what...
California Consumer Privacy Act: What You Need To Know About CCPA and CPRA
The California Consumer Privacy Act (CCPA) is one of the toughest and most comprehensive online privacy laws in the nation and no doubt a harbinger of similar legislation that will likely be passed by other states—and…
Amazon Releases New Changes To Dietary & Supplements Category
If you started selling products in the Amazon Health and Personal Care category in 2013, you’d barely recognize the process to start selling on...
Top Online Grocery Delivery Services in 2021
Grocery shopping was a big deal even before the pandemic. It took a lot of time to do and had to be squeezed in among work, child-care, cooking, and...
![Gmail Ads Rolling into Discovery Ads [Everything You Need To Know]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIwJTJGMTAlMkZXLTIwLTExLTEyLWZlYXR1cmVkLTQwMHgyNTAuanBnIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
Gmail Ads Rolling into Discovery Ads [Everything You Need To Know]
Advertisers, mark your calendars! On July 1, standalone Gmail ads will be absorbed into Google’s Discovery platform with no option of advanced...
The Who, What, & Why of Brand Ambassadors
*This is a guest post by Jenn Kim, Content Marketing Specialist at Aspire IQ. Have you ever seen your friend’s social post, read a customer’s...
How Will Facebook’s IDFA Change Impact Conversion Reporting for Mobile App Advertisers?
As a result of the iOS 14 rollout, Facebook is shifting its mobile app measurement to rely on the SKAdNetwork in order to report on app conversion...
Google Announces Update To Broad Match and Phrase Match [Plus Tips on How To Reach the Right Customers on Search]
According to a recent announcement, by mid-February Google will begin the rollout of changes to phrase match and broad match modifier in an effort...
How Will Facebook’s IDFA Change Impact Conversion Reporting for Retail Advertisers?
As marketers, we’re data-obsessed — and rightfully so. But as browsers begin blocking third-party cookies, this creates a new set of challenges for...
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Amazon Marketing Cloud 101 [A Powerful Asset for Understanding Audience Engagement]
Amazon Advertising kicked off 2021 by announcing the Amazon Marketing Cloud, a measurement and analytics solution designed to help marketers measure...
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