Facebook Measurement Changes – How Will the Reduction of the Default Cookie Window Impact Advertisers?
Facebook has officially removed the 28-day attribution window option for some brands from its advertising platform. This window has historically...
Instagram Explore: How to Take Advantage of 6678% YoY Impressions
Instagram Explore is one of the most popular features on the platform. According to numbers collected by Instagram, over 50% of users use Explore...
What is Amazon’s IPI? (Everything You Need To Know About the Inventory Performance Index)
Inventory management can make or break sellers. Good inventory management has been known to reduce costs, scale profitability, and improve business...
![Google Smart Shopping: Performance, Pros & Cons, and When to Use [Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIwJTJGMDQlMkY1LTIwLWZlYXR1cmVkLTQwMHgyNTAucG5nIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
Google Smart Shopping: Performance, Pros & Cons, and When to Use [Update]
Smart Shopping is a fairly new campaign type within Google Ads, with the goal to simplify advertising products on Google Ads platform by using...
The Top 10 Retail Media Networks (Besides Amazon) Compared
Unless you’ve been living under a rock, you’ve probably seen the news reporting substantial gains for big-box retailers like Walmart, Target, and...
Tinuiti Named Among AdAge’s Best Places to Work for Third Consecutive Year
After ranking No. 1 in 2019 and 2020, Tinuiti placed fourth out of 25 total winners on AdAge’s 2021 Best Places to Work list. In its announcement,...
What is a Cookie? (and Why Are Third-Party Cookies Going Away)
The web is constantly evolving, but these changes are happening more rapidly than ever before—especially when it comes to consumer privacy and...
How to Buy UPC Codes for Amazon (2021 Update)
As an Amazon seller, you should already be familiar with UPC codes and what they entail. Amazon requires sellers to have unique product codes (also...
![Here’s What Will Happen if You Buy Facebook Likes [2021 Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDE3JTJGMDUlMkZBZG9iZVN0b2NrXzMyMjE3NDQxMS00MDB4MjUwLmpwZWciIGRhdGEtdz0iNDAwIiBkYXRhLWg9IjI1MCIgZGF0YS1iaXA9IiI+PC9zdmc+)
Here’s What Will Happen if You Buy Facebook Likes [2021 Update]
Should you buy Facebook likes? Whether you’re the social media manager for a major brand or you’re just trying to get your own business off the...
What is an IDFA (and How Will Apple’s iOS 14 Update Impact Advertisers)?
This post was originally published in November 2020. Apple recently announced that, as part of the iOS 14 update, it will be giving users the...
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