The Tinuiti Blog
Breaking news, research, and visionary insights for today’s advertising landscape
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The Tinuiti Blog
Breaking news, research, and visionary insights for today’s advertising landscape
By Jenn Ashcroft | Feb 21, 2023 | Analytics
Featured Posts
By Emily Sullivan | Apr 21, 2023 | Amazon
By Shannon Mullery | May 25, 2023 | Company News
By Tara Johnson | Mar 28, 2023 | Paid Social
By Tara Johnson | Jan 31, 2023 | Amazon
Recent Posts
Amazon Brand Registry: Benefits & Overview for Sellers
If you’re selling on Amazon, you may experience counterfeit issues or situations where your product content is changed by a third party seller. Luckily, Amazon Brand Registry provides a necessary set of tools to help sellers avoid these issues. In this post, we’ll...
How Tinuiti Is Helping Brands Dispute FBA Shortage Claims
Amazon frequently reports a discrepancy between the expected number of units and the actual quantity obtained when they receive shipments into their FBA network. But in many cases those units aren't missing from sellers' shipments. They are actually lost under...
![What Is Marketing Efficiency Ratio? [And Why It’s Gaining Traction in 2023]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDYlMkZTY3JlZW5zaG90LTIwMjMtMDYtMjEtMDc1ODE1LTQwMHgyNTAuanBnIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
What Is Marketing Efficiency Ratio? [And Why It’s Gaining Traction in 2023]
As marketers, we thrive on examining conventional metrics such as CTR (Click-Through Rate), CPC (Cost Per Click), bounce rates, and ROAS (Return on Ad Spend). However, there is an additional acronym that deserves a place in your marketing vocabulary: MER (Marketing...
Google Algorithm Updates History & Timeline (2000-2023)
The only constant is change, and Google certainly takes that phrase to heart when it comes to algorithm updates. They are consistently making tweaks and updates to enhance their overall user experience and aim to elevate the quality of the search results they...
Amazon Announces 2023 Prime Day Dates as July 11th & 12th
Today, Amazon formally announced via press release that Prime Day 2023 will be held on July 11th and 12th. Prime Day 2022 was a massive win for those selling on Amazon’s marketplace, with an impressive 300 million+ items purchased and over $1.7 billion...
![How the Snapchat Algorithm Works [& What the Emojis Mean]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDYlMkZTY3JlZW5zaG90LTIwMjMtMDYtMjEtMTExMzMwLTQwMHgyNTAuanBnIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
How the Snapchat Algorithm Works [& What the Emojis Mean]
With 347 million daily active users (DAUs), a number that has been steadily climbing QoQ since Q4 2018, Snapchat has solidly positioned themselves as one of today’s most popular social media platforms. While Snapchat has a varied user base, the platform...
Is Bing Carving Away at Google’s Search Dominance?
Ever since Microsoft announced in February that Edge and Bing would be powered by ChatGPT, observers have wondered if Google’s search dominance would hold up. If other sites like Bing could provide a superior AI-driven experience, the thought goes, maybe, just maybe,...
![11 Amazon Storefront Examples [Best Designs for 2023]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDYlMkYxMS1Nb2Rlcm4tQW1hem9uLVN0b3JlLUV4YW1wbGVzLXRoYXQtSW5mb3JtLUVuZ2FnZS1hbmQtSW5zcGlyZS00MDB4MjUwLmpwZyIgZGF0YS13PSI0MDAiIGRhdGEtaD0iMjUwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
11 Amazon Storefront Examples [Best Designs for 2023]
Amazon Stores allow brand owners to design and create multipage stores to showcase their brands, products, and value proposition on Amazon. Long gone are the days when Amazon sellers didn’t have the tools they needed to build brand equity and promote shopper loyalty....
![Amazon Posts: How to Drive Sales & Brand Awareness [2023]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIwJTJGMDclMkZhbWF6b24tcG9zdHMtNDAweDI1MC5qcGciIGRhdGEtdz0iNDAwIiBkYXRhLWg9IjI1MCIgZGF0YS1iaXA9IiI+PC9zdmc+)
Amazon Posts: How to Drive Sales & Brand Awareness [2023]
It’s challenging to build brand loyalty on a platform like Amazon, which highlights the price and speed of delivery above all else. Shoppers who focus on one particular item might not know that your brand has a deep product lineup, and will miss the opportunity to...
Instacart Advertisers Gain New Ad Options with Retailer Targeted Demand
Instacart advertisers have been given greater control over their ad targeting options with the launch of Retailer Targeted Demand (RTD), a Carrot Ads Solution that’s part of the Instacart Platform. The RTD feature enables Instacart advertisers to run their ads on...
Recent Posts
How the Snapchat Algorithm Works [& What the Emojis Mean]
With 347 million daily active users (DAUs), a number that has been steadily climbing QoQ since Q4 2018, Snapchat has solidly positioned themselves as one of today’s most popular social media platforms. While Snapchat has a varied user base, the platform...
Is Bing Carving Away at Google’s Search Dominance?
Ever since Microsoft announced in February that Edge and Bing would be powered by ChatGPT, observers have wondered if Google’s search dominance would hold up. If other sites like Bing could provide a superior AI-driven experience, the thought goes, maybe, just maybe,...
11 Amazon Storefront Examples [Best Designs for 2023]
Amazon Stores allow brand owners to design and create multipage stores to showcase their brands, products, and value proposition on Amazon. Long gone are the days when Amazon sellers didn’t have the tools they needed to build brand equity and promote shopper loyalty....
Amazon Posts: How to Drive Sales & Brand Awareness [2023]
It’s challenging to build brand loyalty on a platform like Amazon, which highlights the price and speed of delivery above all else. Shoppers who focus on one particular item might not know that your brand has a deep product lineup, and will miss the opportunity to...
Instacart Advertisers Gain New Ad Options with Retailer Targeted Demand
Instacart advertisers have been given greater control over their ad targeting options with the launch of Retailer Targeted Demand (RTD), a Carrot Ads Solution that’s part of the Instacart Platform. The RTD feature enables Instacart advertisers to run their ads on...
How Inflation Boosted Consumer Interest in Loyalty Programs
CPG shoppers have never had more options when it comes to product selection, making it hugely important for brands to keep customers happy and coming back for more. Loyalty programs are a key part of this, helping brands communicate with customers with timely...
From TikTok to Influencers, Social Media’s Sprawling Impact on the CPG Customer Journey
Social media is now a crucial part of how consumers discover new CPG products. From brand accounts to online influencers, huge shares of the more than 3,000 CPG shoppers we surveyed in February 2023 said they turn to social along the path to purchase for...
![6 Essential Lifecycle Marketing Strategies for 2023 [Don’t Miss Out – Register for Our Free Expert Summit]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDQlMkY2LjdfTGlmZWN5Y2xlLU1hcmtldGluZy1TdW1taXRfRmVhdHVyZWQtNDAweDI1MC5qcGciIGRhdGEtdz0iNDAwIiBkYXRhLWg9IjI1MCIgZGF0YS1iaXA9IiI+PC9zdmc+)
6 Essential Lifecycle Marketing Strategies for 2023 [Don’t Miss Out – Register for Our Free Expert Summit]
As data privacy concerns and restrictions grow, many brands and advertisers have had to rework their approach and strategies to continue reaching their target audiences and meeting their goals. Some channels have naturally been more heavily impacted than others, but...
Swimming Against the Current: Wild Planet Foods’ Journey to Challenge Industry Giants with Instacart Ads
Tinuiti Live 2023 was jam packed with thoughtful keynotes, engaging networking opportunities, and practical fireside chats. This year’s sessions challenged us to question our way to clarity and there’s no better way to do just that than with an insightful Q&A....
The Vital Role of Traditional Search Engines to In-store CPG Research
The CPG customer journey is now more nuanced than it’s ever been, with steady expansions in the ways shoppers can discover, research, and ultimately purchase day-to-day essentials. Part of that journey is tied to traditional search engines like Google and Bing,...
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