The push to privacy will impact all advertisers. Find out what need to know about new restrictions, cookies, IDFA, first-party data, and all things privacy from our Tinuiti experts.
Amazon Surging in Google Shopping Auctions Heading into Q2
The last year has brought a lot of interesting twists in the saga of Amazon bidding on Google Shopping ads, a format the eCommerce giant didn’t...
Pros and Cons of Server-Side Tagging in Google Tag Manager
After much anticipation, Google Tag Manager has released server-side tagging as a public beta feature. Even if you’re a new or advanced user of...
What is Clubhouse, and How Can Brands Make the Most of It?
Have you ever wished you could be a fly on the wall during in-depth, candid, unedited live conversations with experts and everyday people who are...
What is Unified ID 2.0? [And Will This Be The Solution To Replace Cookies?]
UID 2.0 is an open-source and free ID framework designed to replace third-party cookies. It replaces the standard identifier of email with encrypted...
How Amazon’s New Manage Your Customer Engagement Tool Increases Retention via Email
Earlier this week, Amazon announced the rollout of a new tool, "Manage Your Customer Engagement" that will allow brands to drive engagement with...
OTT Advertising Stands Out as a Targetable and Measurable Opportunity Amidst Privacy-Led Industry Changes
With major data privacy-focused changes on the near horizon that are expected to heavily impact the ‘how’ of performance marketing targeting and...
Stimulus Checks Once Again Boost Search Marketing Performance
Many Americans received stimulus checks over the last few days as a result of President Biden signing the American Rescue Plan bill on March 11. The...
What are Core Web Vitals? [Google Updating Ranking Signals in May – Expert Tips On How to Prepare]
Last year, Google announced that Core Web Vitals would affect Google Search ranking signals starting May 2021. With only a couple of months left to...
What is Server to Server Tracking?
Server to server tracking (also called "server-side tracking") is a way to send data directly to secure servers without relying on a user's browser....
What is Walmart Online Pick Up & Delivery?
Many brands are offering alternative pickup methods to help keep customers and employees safe. Such options include home delivery or curbside...
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