Digital Marketing Blog | Marketing Insights & Resources

Back to School Ads: How Advertisers Can Prepare For An Unpredictable School Year

May 5, 2021 | Ecommerce

The 2021 back-to-school shopping season will present fresh challenges and opportunities for families and the marketers who hope to engage them....

The Ultimate Guide to First Party Data [in a Privacy First World]

May 4, 2021 | Privacy Prep

With third-party cookies quickly becoming a thing of the past, the words at the top of every marketer’s mind in 2021 are "first-party data". In the...

Why Identity Graphs May Be a Powerful Solution for Marketers

May 4, 2021 | Privacy Prep

Today, consumers use various devices and identifying information when they browse the web, which can make it difficult for marketers to tie...

Customer Data Platforms: Why CDPs matter more in the new era of privacy

May 3, 2021 | Privacy Prep

Every brand wants to acquire new customers, retain and grow their existing customer base. The only way to do that and be a disruptor is through...

Tinuiti Live: A Recap of the Most Valuable Marketing Conference in 2021

Apr 25, 2021 | Ecommerce

Top brands and provocative thought leaders gathered last week for our annual Tinuiti Live virtual event. This year featured half-day expert...

Apple iOS 14.5 Update is Here: A Survival Kit To Help You Keep Calm and Carry On

Apr 21, 2021 | Privacy Prep

Many app developers and marketers have been anxiously awaiting this pivotal moment - the release of iOS 14.5 and the enforcement of Apple’s...

What is an IDFA (and How Will Apple’s iOS 14 Update Impact Advertisers)?

Apr 20, 2021 | Privacy Prep

BREAKING NEWS: Apple iOS 14.5 update is here. Check out our latest announcement, "iOS 14.5: A Survival Kit To Help You Keep Calm and Carry On" Apple...