Digital Marketing Blog | Marketing Insights & Resources

How Buy Now, Pay Later Options Work for Retailers: Q&A with Klarna

Jul 28, 2021 | Ecommerce

With the ability to increase impulse buys and drive additional ecommerce sales, it’s no wonder Buy now, pay later (BNPL) is the biggest payment...

What is Tubi Advertising?

Jul 27, 2021 | OTT Ads

More consumers than ever are cutting the cord and switching to streaming. The number of Americans who watch television via cable or satellite has...

What is Facebook’s Conversion API (CAPI)?

Jul 26, 2021 | Paid Social

As advertisers continue to respond to Apple's iOS privacy updates, Facebook is also making changes to its advertising toolkit. One of those changes...

NBCUniversal: How To Empower Advertisers with Agility Across Linear, Streaming, And Digital

Jul 26, 2021 | OTT Ads

Today, consumers will tune in whenever and wherever they can from CTV devices to watching a video on their phone. It's imperative for advertisers to...

EyeQ: The Lovechild of the Viacom and CBS Merger [An Exclusive Look at the Latest Approach To Video Buying]

Jul 22, 2021 | OTT Ads

As consumer behavior continues to be unpredictable with what they watch, where they watch and if their experience is ad supported, marketers need a...

What is Amazon Fire Advertising?

Jul 22, 2021 | OTT Ads

With the rise of OTT technologies, comes more advertising channels for the modern-day marketer. Amazon’s proprietary OTT offering, Fire TV, has 50...

iOS 15 Is Coming: Everything Email Marketers Need To Know To Prepare

Jul 22, 2021 | CRM & Email Marketing

Earlier this summer, Apple Inc. shook digital advertisers to the core with the introduction of several new privacy-focused features designed to...

How to Sell on Walmart Marketplace: Updated 3P Sellers Guide for 2021

Jul 19, 2021 | Walmart

While Amazon is still the king of ecommerce, many brands are seeking even greater visibility, and sales volume, by also selling on Walmart's rapidly...