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By Tara Johnson | Sep 6, 2023 | Amazon & Marketplaces
Featured Posts
By Emily Sullivan | Aug 18, 2023 | Ecommerce
By Emily Sullivan | Aug 10, 2023 | Paid Social
By Shannon Mullery | May 25, 2023 | Company News
By Tara Johnson | Jan 31, 2023 | Amazon & Marketplaces
Recent Posts
How to A/B Test Email Campaigns: Ideas & Best Practices
In today's fast-paced world of digital marketing, A/B testing has become a mainstay for brands looking to optimize their email campaigns. While many are using this technique, not all are harnessing its full potential. In this blog, we'll dive into how A/B testing,...
Amazon Fulfillment Center Locations: The Ultimate List
Fulfillment by Amazon (FBA) is a program where Amazon stores, packs, ships, and handles customer service for the products you sell on Amazon. FBA gives you the ability to sell products on Amazon Prime. Fulfillment by Amazon is a good option for merchants who are...
![Amazon Sponsored Products Ads: A Seller’s Guide [2023]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIwJTJGMDElMkZNYXN0ZXJpbmctQW1hem9uLVNwb25zb3JlZC1Qcm9kdWN0cy1BZHNfLVRoZS1CcmFuZHMtR3VpZGUtNDAweDI1MC5qcGciIGRhdGEtdz0iNDAwIiBkYXRhLWg9IjI1MCIgZGF0YS1iaXA9IiI+PC9zdmc+)
Amazon Sponsored Products Ads: A Seller’s Guide [2023]
For brands selling and growing on Amazon’s marketplace, Amazon Sponsored Products ads are—and will continue to be—one of the most powerful tools for driving discoverability and incremental sales for any catalog. The “cost to play” on Amazon’s marketplace has increased...
![OTT Advertising Guide: Key Definitions & Marketing Examples [2023]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDglMkZTY3JlZW5zaG90LTIwMjMtMDktMTktMTUwNzU3LTQwMHgyNTAuanBnIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
OTT Advertising Guide: Key Definitions & Marketing Examples [2023]
Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers in the discovery phase of the consumer journey. Streaming video advertising provides an effective...
Preparing Your AMC and Media Strategy for Prime Big Deal Days
Following a successful Prime Early Access Sale last fall, Amazon is once again getting a headstart on the holidays with a new savings event—Prime Big Deal Days. With shoppers being given an opportunity to secure holiday deals a month before the Thanksgiving stuffing...
What is Post-Click Optimization? Expert Advice for Your Strategy
If your advertising conversions are down despite healthy ad engagement, post-click optimization may be the missing piece of your puzzle. Similar in some ways to conversion rate optimization (CRO), post-click optimization is focused on ensuring that your landing pages...
The Shopping Habits of Gen Z: Trends & Statistics for Marketers
Gen Z is more than just the generation that brought us the return of low-rise jeans, Y2K fashion trends, and a disdain for the side-part. As digital natives who've grown up in a highly connected world, Gen Z's approach to shopping is rewriting the rules of consumer...
Preparing for Prime Big Deals Days: Amazon’s Fall Deal Event
It’s been a couple months since Amazon Prime Day 2023 came to a close, with over 375 million items purchased, and over $12.5 billion saved thanks to special deals and discounts. The big question is: Is there going to be another Prime Day in October? The simple answer...
Amazon Marketing Stream: Definition, Data Types & Benefits
Amazon advertisers have historically relied on pull-based Amazon Ads API calls to monitor their intraday performance on the platform. In 2022, this manual process was given a literal reporting ‘push’ in the right direction with the beta release of Amazon Marketing...
What’s Split Testing? Best Practices & Importance for Marketers
It’s no secret that the marketing world is constantly shifting and evolving. Every click, like, and share counts, but the real key to success lies in making data-driven decisions. Testing plays a critical role in marketing and serves as a foundational practice that...
Recent Posts
How to A/B Test Email Campaigns: Ideas & Best Practices
In today's fast-paced world of digital marketing, A/B testing has become a mainstay for brands looking to optimize their email campaigns. While many are using this technique, not all are harnessing its full potential. In this blog, we'll dive into how A/B testing,...
Amazon Fulfillment Center Locations: The Ultimate List
Fulfillment by Amazon (FBA) is a program where Amazon stores, packs, ships, and handles customer service for the products you sell on Amazon. FBA gives you the ability to sell products on Amazon Prime. Fulfillment by Amazon is a good option for merchants who are...
Amazon Sponsored Products Ads: A Seller’s Guide [2023]
For brands selling and growing on Amazon’s marketplace, Amazon Sponsored Products ads are—and will continue to be—one of the most powerful tools for driving discoverability and incremental sales for any catalog. The “cost to play” on Amazon’s marketplace has increased...
OTT Advertising Guide: Key Definitions & Marketing Examples [2023]
Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers in the discovery phase of the consumer journey. Streaming video advertising provides an effective...
Preparing Your AMC and Media Strategy for Prime Big Deal Days
Following a successful Prime Early Access Sale last fall, Amazon is once again getting a headstart on the holidays with a new savings event—Prime Big Deal Days. With shoppers being given an opportunity to secure holiday deals a month before the Thanksgiving stuffing...
What is Post-Click Optimization? Expert Advice for Your Strategy
If your advertising conversions are down despite healthy ad engagement, post-click optimization may be the missing piece of your puzzle. Similar in some ways to conversion rate optimization (CRO), post-click optimization is focused on ensuring that your landing pages...
The Shopping Habits of Gen Z: Trends & Statistics for Marketers
Gen Z is more than just the generation that brought us the return of low-rise jeans, Y2K fashion trends, and a disdain for the side-part. As digital natives who've grown up in a highly connected world, Gen Z's approach to shopping is rewriting the rules of consumer...
Preparing for Prime Big Deals Days: Amazon’s Fall Deal Event
It’s been a couple months since Amazon Prime Day 2023 came to a close, with over 375 million items purchased, and over $12.5 billion saved thanks to special deals and discounts. The big question is: Is there going to be another Prime Day in October? The simple answer...
Amazon Marketing Stream: Definition, Data Types & Benefits
Amazon advertisers have historically relied on pull-based Amazon Ads API calls to monitor their intraday performance on the platform. In 2022, this manual process was given a literal reporting ‘push’ in the right direction with the beta release of Amazon Marketing...
What’s Split Testing? Best Practices & Importance for Marketers
It’s no secret that the marketing world is constantly shifting and evolving. Every click, like, and share counts, but the real key to success lies in making data-driven decisions. Testing plays a critical role in marketing and serves as a foundational practice that...