Creating for Accessibility and Inclusion
Businesses measure most everything. As marketers, why not aim to measure equity, accessibility, and diversity within your content? As we look into...
Microsoft Advertising Removing Average Position Metric
Over the past year, Microsoft Advertising (formerly Bing Ads) has been shaking up its ad reporting by introducing new metrics and removing some old...
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Tinuiti Search Experts Rank Automation & Audiences Top Priorities for 2020 [Survey]
A recent internal survey across all levels of Tinuiti's Paid Search team has revealed what experts believe will most impact Search advertising in...
The Beginner’s Guide to Mobile App Marketing
Mobile app marketing is essential for brands that rely on app user engagement and retention to support their business growth and marketing goals,...
Amazon Sponsored Display Ads: How-to & Strategy Guide
In November 2019, Amazon Sponsored Display Ads launched, effectively replacing Amazon Product Display Ads and giving brands new and improved access...
Amazon Creative: How to Tell Your Brand Story on the Marketplace
You might think that companies selling on Amazon have no control over their own branding. After all, it’s Amazon’s webspace--you’re just a tenant,...
How the Amazon Supply Chain Strategy Works
Retailers can learn a lot from the Amazon supply chain strategy – especially since the company has decided to launch its own delivery network, a la...
Email Database Hygiene for Compliance & Marketing Efficiency
Did you know that data has replaced oil as the world’s most valuable resource? Data provides us information about our customers to help enhance...
Facebook to Close Part of Audience Network: What Does It Mean?
Facebook has officially confirmed that it intends to close part of its Audience Network — the mobile web arm — beginning April 11th. "According to a...
7 Ways to Build Your Email List Into a Marketing Powerhouse
Growing your email list is the first step to harnessing the power of email marketing — your most important marketing channel for accelerating...
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