Amazon Ad Strategies That Work During COVID-19
Largely due to the COVID-19 response, some online businesses are experiencing an uptick in traffic and purchases due to a rise in online shopping...
The 4 Benefits of Walmart’s 2-Day Delivery Badge
If you’re selling on Walmart, then you've likely seen the 2-day delivery badge on high-performing listings. This isn’t a coincidence. Walmart’s...
Prime Day Reports Have Advertisers Eyeing Christmas in September
Reports have begun to surface that Amazon plans to move forward with Prime Day in September, a two-month delay from the typical mid-July timing....
Facebook Launches Shops, an Ecommerce Platform for Businesses and Shoppers
Facebook has made a major push into ecommerce with its launch of Shops, its very own ecommerce platform that allows businesses to create storefronts...
The Future of TV Advertising Is Here: Introducing Our Native Approach to OTT Video
Since our rebrand last year, we've been quietly building an entirely new approach to connecting the world's leading brands to consumers through the...
Selling on Amazon and Ready to Sell on Walmart? 7 Things to Know First
If you are selling on Amazon, chances are you've considered another marketplace to expand your business beyond the Everything Store: the Walmart...
The State of Email
*This is a guest post by Christina Dedrick & Lizzie Nirenberg at Klaviyo Earlier this year, the world was forced to pivot to what we now know as...
Google’s 2020 Core Algorithm Update: What You Need to Know
Google has officially begun rolling out its 2020 Core Algorithm Update, a broad update to their search engine algorithm that will make an extensive...
Playing Big to Win Big: How e.l.f. Cosmetics CMO Kory Marchisotto Is Disrupting the Beauty Industry for Good
Since Kory Marchisotto joined e.l.f. Beauty as CMO in 2019, the cosmetics and skincare brand has quickly become a household name not only for its...
Why Walmart is the Next Blue Ocean Opportunity for Ecommerce Marketers
After years of quietly growing its Marketplace, Walmart publicly launched its self-service advertising platform in January 2020. As the...
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