Digital Marketing Blog | Marketing Insights & Resources

Experts Share Google Predictions For 2022

Dec 9, 2021 | Paid Search

As the evolution of Google’s landscape continues to take shape, we know the future success of businesses advertising on Google will require testing...

Experts Share Email & Mobile Messaging Predictions for 2022

Dec 2, 2021 | CRM & Email Marketing

With 2021 in its final month, and the holiday shopping season well underway, it is time to reflect on the changes this past year has brought to the...

The Most Important 2021 Cyber Five Findings Across Google, Facebook and Amazon Advertising

Dec 1, 2021 | Amazon & Marketplaces, Ecommerce, Paid Search, Paid Social

The biggest five-day stretch for many brands is now officially in the books. As we at Tinuiti do every year, we've unpacked the most...

Experts Share Social Media Predictions For 2022

Dec 1, 2021 | Paid Social

In 2021, we’ve seen a focus on privacy, big moves toward social commerce, and the increasing need to diversify social media advertising strategies....

Everything You Need To Know About UTM Campaign Tagging

Dec 1, 2021 | Analytics

*This is a guest post by Caitlin McCluskey-Fitch (She/Her), Senior Digital Analyst at Tinuiti Have you ever looked in Google Analytics...

What is Google Analytics 4, and Why Should You Implement it ASAP? [Updated]

Nov 30, 2021 | Analytics

Google Analytics 4 (GA4) marks a major shift in thinking about how web and app properties are tracked. Formerly called "App + Web properties" in...

Experts Share Amazon Predictions for 2022

Nov 29, 2021 | Amazon & Marketplaces

Rising CPCs paired with news headlines regarding supply chain shortages have created unexpected challenges for brands. In 2021, Amazon CPCs among...

Bye, Bye Last Click… Enter: Data-Driven Attribution

Nov 8, 2021 | Analytics

Google is saying goodbye to last-click attribution, but what does that mean for the future of measurement? What is the alternative for advertisers?...