100 Streaming Statistics & Trends for Advertisers [2024]

By Tinuiti Team
person using streaming service on tablet

Streaming video is gradually overtaking broadcast TV as the media of choice for many viewers, and for good reason. It’s convenient and offers much higher levels of interaction and engagement than TV or the theater.

With that in mind, it’s no wonder that marketers are investing more budget into video streaming services. They provide an increasingly popular and effective way of reaching modern viewers and are the ideal choice for brands that want to target potential customers with laser precision.

To help support your own streaming initiatives, we’ve compiled just over 100 streaming video statistics that you can use to develop your business strategy.

Highlighted Video Streaming Statistics

If you just want the best streaming statistics quickly, we have you covered. Here are the five streaming statistics that we think every marketer should know about in 2024 and beyond:

Streaming Industry Trends

Experts are noticing a variety of trends in the streaming space. Here are the key takeaways that will help guide your marketing strategy:

“We still believe consumer attention is massively focused on search, social and marketplaces or retail media, but the biggest place that consumer attention has gone is obviously OTT and connected television.”

– Zach Morrison, CEO, Tinuitiportrait of zach morrison

 General Video Streaming Statistics

graph of connected TV households in the united states between 2023 and 2025, showing growth over time

Global Streaming Statistics

statistics for streaming video watch time worldwide with north america, latin america, oceania, europe, africa and asia

Statistics About Video Streaming Viewers

Livestreaming Statistics

OTT & Streaming Platform Stats

how many avod viewers there are in the united states from 2022 to 2026 showing growth over time

Music Streaming Statistics

Podcast Streaming Statistics 

Gaming & eSports Streaming Statistics

Streaming Statistics by Service

Next, let’s break down some of the most recent statistics for the top streaming services — like Netflix, Disney+, and Tubi.

Netflix Statistics

YouTube Statistics

Disney+ Statistics

Twitch Streaming Statistics

Tubi Statistics

Hulu Statistics

Roku Statistics

TikTok Live Statistics

Facebook Live Statistics

Instagram Reels & Stories Statistics


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