Introducing the New Sponsored Display Product Targeting Open Beta for Sellers
Amazon Sponsored Display ads is Amazon’s newest self-service display advertising solution that allows brands to target and retarget shoppers both on...
COVID-19 Fallout: Key Performance Shifts Across Google, Facebook and Amazon Ads
It should come as no surprise that recent events have had a huge impact on advertiser performance across the digital marketing spectrum. Here we’ve...
Analytics During Coronavirus: 10 Helpful Strategies for Marketers
It has become clear that Coronavirus will continue to deliver lasting impacts across every digital marketing channel, which is why it is now more...
How to Sell on Amazon India in 4 Steps
Update: Similar to Amazon (US, Canada, Mexico) - Amazon India is also experiencing delivery delays due to COVID-19. For the latest information on...
Boost Influencer Marketing ROI With Paid Ads: 7-Step Guide
Not long ago, a consumer study found that 17% of respondents made a purchase based on influencer content, with Gen Z and Millennials saying that...
Amazon SEO: Everything Sellers Need to Know in 2020
Amazon sellers know that optimizing their Amazon listings can directly impact their product rankings — and sales. But what most sellers don’t know...
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How to Win the Amazon Buy Box [2020 Update]
Amazon generates over $250 billion in sales every year. Of those conversions, over 90% occur using Amazon’s buy box. If you want to increase your...
Amazon DSP Targeting Against Competitors With Audience Builder
Quarter for quarter, Amazon DSP (demand-side platform) has seen massive growth, leaping by 44% from Q3 to Q4. If you're an advertiser leveraging...
The Impact of AI on Email Marketing
*This is a guest post by Sharon Shapiro, Director of Content Marketing & Integrated Planning at Bluecore AI has finally arrived. For years,...
OTT Video & Social Isolation: Key Takeaways for Advertisers
With the shift from Live TV to Video-on-Demand and Connected TV already disrupting both the TV and digital industries, the COVID-19 virus and social...
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