Scale Your Holiday Performance with Tinuiti

Data-Driven Q4 Insights

Unpack the Insights. Refine Your Holiday Strategy.

Generic tactics won’t win peak season. Explore our proprietary research, consumer sentiment data, and channel performance benchmarks—then connect with our team to apply these insights to your media mix.

Key trends include:

• Which tasks consumers are turning to AI for when it comes to holiday shopping.
• How much shoppers plan to spend and which product categories are set to be the most popular.
• The most important channels when it comes to holiday gift discovery and how they vary by generation.
• What shoppers will be looking for even after the holidays are over.

Missed the live session? Stream the full, un-gated recording to see how Tinuiti’s performance media leads are navigating shifting consumer signals, ad-cost volatility, and real-time bidding strategies for peak week.

Key Takeaways:

• Write for the question, not the keyword. Alexa Shopping data shows shoppers now ask “what coffee won’t upset my stomach,” not search “dark roast coffee.” PDPs built on old keyword logic are invisible to AI shopping assistants.
• AI-agent shoppers convert 60% higher. Amazon’s own data. Gifting season, where people shop by who instead of what, is exactly where that edge shows up most.
• Always-on earns the audience; promo just harvests it. Cut always-on to fund a promo spike and you’re fishing in a shrinking pond: smaller, less relevant, and hard to rebuild fast.
• The best creative can’t sell what’s out of stock. Inventory readiness isn’t ops’ problem to solve alone. It’s the foundation every other channel’s performance sits on.
• LLMs believe what you say about yourself, at scale. They’re consuming far more of your brand’s content than any single shopper ever would, which makes your own product copy your biggest lever, not your smallest.