37 Holiday Shopping Statistics & Key Marketing Insights [2023]

By Tinuiti Team

Beyond the fun festivities, the holiday season is an incredibly significant time for both businesses and consumers alike, shaping economic landscapes year after year. In this post, we’ll discover how the art of gifting fuels retail sales and steers supply chains. We’ll also highlight the impact of online vs. in-store shopping as well as key seasonal sales for brands (Prime Day, Black Friday, etc.)

From the early-bird shoppers who meticulously plan to the last-minute buyers looking for a steal, we’ll dive into the interesting ways consumers interact with the market in the months leading up to the festivities. Let’s unwrap the top statistics behind the most anticipated shopping season of the year.

Check out our webinars covering the 2023 Playbook for Q4 and Holiday Success.

The Most Important Holiday Shopping Statistics for 2023

Let’s dive into the key holiday shopping statistics that are shaping how we shop in 2023.

Holiday Consumer Spending Statistics


Chart of social media platforms that people look at before holiday shopping

Online Holiday Shopping Statistics

Online shopping has essentially become a holiday tradition of its own. In our digital age, more people are turning to their screens to find the perfect gifts, making online shopping a dominant force in the holiday season. Let’s check out some of the top online shopping stats. 

In-store Holiday Shopping Statistics

While online shopping dominates, don’t count brick-and-mortar stores out. Let’s explore key statistics that shed light on the popularity of in-store shopping during the holiday season. 

Black Friday, Cyber Monday, & Early Prime Day Statistics

From the frenzy of Black Friday and Cyber Monday to the anticipation of The Prime Early Access Sale, these events set the stage for incredible deals and mark the beginning of a shopping extravaganza. Let’s check out some of the top statistics for these major shopping holidays. 


Preparation is the cornerstone of holiday success for brands. Understanding the intricacies of consumer behavior, harnessing the power of seasonal sales, and embracing the surge of online and in-store shopping can make all the difference in your bottom line. If you need assistance in getting prepared for the fast approaching holiday season, we can help. Contact us today and make sure to check out our webinars covering the 2023 Playbook for Q4 and Holiday Success.

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