Research

2022 Holiday Shopper Study

How will economic uncertainty impact consumer behavior?

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Q4 continues to be the most important quarter of the year for many brands, but concerns about inflation as well as pandemic-era inventory and fulfillment issues have changed how consumers approach holiday-related purchases. Download the Tinuiti 2022 Holiday Shopper Study today to make sure you have up-to-date insights on what shoppers are looking for during this critical period for many businesses.

With the holiday shopping season now ramping up, Tinuiti surveyed over 1,000 US consumers to better understand shopping plans for Q4. The 2022 Holiday Shopper Study dives into how consumers believe inflation will impact their plans this winter, as well as other key topics like:

Which social media platforms consumers look to for holiday inspiration, including generational differences
The websites that shoppers intend to flock to for holiday shopping, as well as how much of their total spending will occur online
When consumers plan on kicking off holiday shopping, and how important key shopping days like Black Friday and Cyber Monday still are