Research
2025 Holiday Shopping Trends
Data-backed insight into how consumers are navigating tariffs and discovering gifts this holiday season.
AI adoption and economic uncertainty fuel shifting consumer behavior.
We surveyed 1,000 US gift-buyers to analyze what this means for marketers.
- Social media tops all channels for product discovery.
- Tariffs are driving more shoppers to look for deals.
- AI tools are being used for holiday-shopping tasks, with Gen Z leading the way.
+25%
of shoppers will search for more promos due to tariffs.
+33%
of shoppers plan to use AI to find product deals or compare products.
+39%
of respondents purchased gifts after discovering a product on social media.
Holiday shopping is starting earlier, and shifting online.
Between volatile tariff rates, rising AI adoption, and a relatively short stretch between Thanksgiving and Christmas Day, brands and marketers have plenty to think about when it comes to making the most of the holiday shopping season in 2025.
This is driving an expanded shopping season, with a whopping 65% of holiday shoppers expecting to start buying gifts before Thanksgiving this year. This early start is coupled with an overall intent to increase spending, primarily through digital channels.
Download the report to learn all the trends we uncovered, including:
- How US tariffs are expected to impact holiday shopping plans, from searching for more promos to buying cheaper brands.
- How many holiday shoppers expect to use AI tools like ChatGPT and Gemini for holiday-shopping-related tasks, and what they’ll be using them for.
- The top product categories for holiday gifts and how they differ between genders and generations.
- Which channels, from social media to in-store displays, are most influential in product discovery, and how that varies by generation.
The Complete Holiday Shopping Study Vault
