2024 Holiday Shopping Trends

The all-important holiday shopping season is fast approaching, and US consumers will have more tools and options at their disposal than ever as they search for the perfect gift for each person on their list.

In July 2024, Tinuiti surveyed over 1,000 US holiday shoppers to better understand how they are feeling and what they are planning ahead of the holiday season. Access the full report for our analysis of the results including insights on:

• When shoppers will really get started on their lists and what social platforms they will turn to most for inspiration
• How consumers expect to incorporate AI-powered tools into their holiday shopping experience
• Which generations are most into self-gifting and how different age groups plan to shop across product categories
• The extent to which consumers still feel inflation will negatively impact their spending and whether they expect the US election to have impacts as well