Brand-building investments have long been difficult to quantify—until now. Discover a new econometric model that isolates and measures the revenue impact of Brand Equity, giving marketers the data they need to make smarter, more confident decisions.
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Be among the first to access exclusive insights into the future of marketing measurement. Find out how top brands are turning brand equity into their competitive advantage.
Built on groundbreaking econometric research, Tinuiti’s first Brand Equity White Paper reveals how you can finally quantify the revenue impact of Brand Equity—giving you the proof you need to confidently invest in brand-building while balancing performance goals.
Powered by Tinuiti’s Bliss Point technology and Meta’s AI-driven open-source MMM package, Robyn, this research provides:
A clear roadmap to measuring Brand Equity’s real impact on revenue, so you can optimize spend across both performance and brand campaigns.
A way to bridge the gap between CMOs and CFOs, turning brand-building into a measurable, boardroom-ready investment.
Insights on why traditional marketing metrics fall short and how new econometric techniques can finally solve the disconnect between brand investments and revenue.
Real-world examples that illustrate how to balance short-term performance with long-term brand growth.
If you’ve ever struggled to prove the value of your brand investments—or had your budget cut because the ROI wasn’t clear—download the white paper and get the data-backed insights you need to prove the real value of Brand Equity on actual revenue growth over time.
What You’ll Learn In This White Paper
Why Brand Equity has been difficult to measure—and how new econometric models solve this challenge.
How to connect Brand perception to revenue outcomes with validated case studies.
How this methodology helps marketers secure budget, optimize spend, and balance brand-building with performance marketing.
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