Thursday, May 15, 2025 | 9AM – 6PM ET | New York City
The New Marketing Imperative isn’t about spending more—it’s about spending right. Learn how the most innovative brands are scaling smarter and eliminating inefficiencies at Tinuiti Live 2025.
We’re breaking down the two forces shaping your brand’s future: Growth—higher returns, lower CAC, stronger retention, and full-funnel acceleration. And waste—budgets leaking inefficiencies, talking to the wrong audience, and measuring what doesn’t matter.
Hear firsthand how top CMOs are redefining growth by pushing the boundaries of what’s possible with technology, creativity, and measurement.
The new rules of marketing efficiency in 2025 and how AI is accelerating both opportunity and risk. While AI can unlock smarter investments, it can also water down your marketing with bad work.
Get straight to the good stuff—network with top CMOs, brand leaders, futurists, technologists, platforms, and innovators.
Completely free—because smart growth shouldn’t cost extra. But space is limited—lock in your seat now.
Tinuiti Live is a can’t-miss event every year for me and my team. I firmly believe the true separator in today’s landscape for brands is to be in constant evolution and embrace the rapid change in the media landscape. Tinuiti embodies this principle with an event to share insights, new capabilities, and a great forum to connect with other top leaders in our space.
Andy Judd, CMO, Poppi, Tinuiti Client
As a two-time Tinuiti Live attendee (and one-time panelist) I can honestly say that Tinuiti Live is one of the most beneficial media conferences I’ve attended. The Tinuiti team makes sure the day is filled with takeaways for brands that are actually informative and useful. As an agency, Tinuiti sits at the intersection of media and measurement and knows what it takes to drive success.
Elan Lieber, Senior Growth Marketing Manager at OLLY, Tinuiti Client
Tinuiti Live featured actionable insights, networking opportunities, and success stories from iconic brands addressing current marketing challenges. The format led to an exciting rotation of on-trend topics in intimate settings so attendees could choose topics that resonated most and the keynote speakers were highly engaging. A must attend event for any marketer looking to step up their marketing performance!
Erin Thoensen, President of Baby Operating Unit, The Honest Company, Tinuiti Client
Renowned for his boundary-pushing insights, David Shing has advised some of the world’s most iconic brands. At the intersection of technology, media, and culture, he doesn’t just follow trends – he forecasts them.
Maria Taylor
Host of NBC Sport’s Football Night in America, and the Big Ten College Countdown
Maria Taylor currently serves as the host of Football Night in America, the most-watched studio show in sports, and the Big Ten College Countdown studio show leading into NBC Sports’ primetime Big Ten Football on Saturday nights. She is the first female full-time host of Football Night. In 2021, Adweek named her one of the “Most Powerful Women in Sports. Taylor hosted the primetime network broadcast of the NFL Draft, the NBA Finals, the Tokyo Olympic Games, the Super Bowl, and the Winter” Olympics in Beijing. Taylor served as the host for NBC’s late night coverage of the Paris Olympics during her most recent Olympic assignment in the summer of 2024.
Start your day with caffeine, conversation, and a bite to kickstart the big ideas.
In this inspiring keynote, futurist David Shing (aka “Shingy”) explores how AI can fuel not just efficiency, but imagination. Learn how brands can embrace technology as a partner in creativity—crafting more meaningful, human-centered experiences in a world where automation, emotion, and context must now coexist.
Tinuiti CEO Zach Morrison kicks off the day with a look at the data behind our theme—and the reality behind the industry headlines. He’ll cover the brands that win next will be the ones who cut smarter, move faster, and measure everything and why growth and waste is the new marketing imperative.
Zach Morrison
CEO, Tinuiti
Why this theme, and why now? Growth at all costs doesn’t work anymore—and waste is costing more than most marketers realize. Tinuiti’s President, Jeremy Cornfeldt, opens the day with a direct look at the forces reshaping marketing and why growth now demands ruthless precision, sharper measurement, and zero tolerance for inefficiency.
Jeremy Cornfeldt
President, Tinuiti
Poppi didn’t just grow—it exploded. This fireside breaks down how rapid Media Mix Modeling, brand equity measurement, and a breakout Super Bowl moment helped the prebiotic soda brand fuel smarter decisions and cut waste. An unfiltered look at what happens when you stop guessing—and start cutting waste with precision.
Andy Judd
CMO, Poppi
Dalton Dorne
CMO, Tinuiti
Search is no longer just a box you type into—it’s an invisible thread connecting retail, social, and AI-driven discovery. In today’s landscape, brands aren’t just speaking directly to consumers; they’re increasingly navigating through intelligent systems that act on their behalf. This session will unpack how AI is reshaping the path to purchase and explore what it takes to stay visible as consumer journeys stretch across assistants, scrolls, shelves, and beyond.
Simon Poulton
EVP, Innovation & Growth, Tinuiti
AI is transforming the creative landscape, but it’s not about replacing human creativity—it’s about enhancing it. At Etsy, the mission to “keep commerce human” places sellers at the forefront of every shopping experience. In this session, we’ll discuss how AI can empower brands without losing sight of the core values that drive your business. We’ll explore practical applications, including how Etsy is leveraging AI for product feed curation, creative enhancements, and successfully leveraging creators & influencers with support from Tinuiti.
Crystal Duncan
EVP, Brand Engagement, Tinuiti
Brittany Lee Ellis
Senior Director, Growth Marketing, Etsy
Enjoy a sponsored lunch and take a break from the programming to network and visit interactive experiences.
Keep the conversations going! Grab your lunch and join the section that aligns with your top interests. Test drive the Newest Tools in our Bliss Point by Tinuiti measurement suite or sit down at specially designation tables for Innovation & Growth Leadership, Brand Spotlights, Platform Powerhouses, Performance & Measurement, Commerce/Streaming.
Don’t feel like lunching solo? Grab a plate and join Reddit and Tinuiti for a casual, conversational mid-day refueling break. We’ll have table topics to spark the discussion—no slides, just fresh insights, good company, and real talk (between mouthfuls, of course.)
Forget static personas and tired lookalikes. This panel explores how real-time predictive intelligence is finally making AI-powered targeting measurable—and effective. Hear how Tinuiti and Yobi are using behavioral signals to predict and convert the next best customer—and see the tech in action in a live demo.
Tavo Castro
EVP, Strategic Planning & Investment, Tinuiti
Frank Portman
CTO, Yobi
Billions are pouring into retail media—but not all spending drives growth. Join Tinuiti’s commerce and investment leads for a sharp look at what’s truly scalable, what’s being oversold, and how to spot the difference. From streaming to incrementality, find out where to place your next big bet.
Elizabeth Marsten
VP, Commerce Innovation, Tinuiti
Unlock the explosive potential of YouTube Shorts and the entire YouTube ecosystem! Join Tinuiti’s Crystal Duncan and John Battaglia, Google’s Head of Social and Influencer, for an insightful discussion on leveraging short-form video to drive growth, how to harness YouTube’s search power, and tap into the magic of creator collaborations.
Crystal Duncan
EVP, Brand Engagement, Tinuiti
John Battaglia
Head of Social Video and Influencer, Google
While some B2C brands are still out there chasing clicks, B2B marketers are quietly using AI to engage entire buying committees, predict intent before it happens, and superpower personalize at scale. This panel explores how AI is rewriting demand gen, attribution, and customer retention—and why the smartest D2C brands are paying close attention.
Andrea Cruz
Group Director, Client Partner, Tinuiti
Allyson Hugley
Global Senior Director of Customer Insights, LinkedIn Marketing Solutions
Commerce is evolving fast—seemingly everywhere, all at once. Across platforms, screens, and signals. This panel brings together brand, publisher, and ad tech leaders to debate what’s hype and what’s working. From streaming and shoppable content to AI-driven attribution, we’ll unpack the biggest forces reshaping commerce—and the players turning disruption into growth.
Elizabeth Marsten
VP, Commerce Innovation, Tinuiti
Collin Colburn
Vice President, Commerce & Retail Media, IAB
Jennifer Berglund
Vice President, Digital Marketing & Ecommerce, Once Upon A Farm
Tentpole events like the Super Bowl or March Madness used to be seen as untouchable—high risk, high spend, high stakes. Not anymore. This session breaks down how brands like poppi, eos, and Liquid I.V. are rethinking tentpole investments with smarter strategies, sharper measurement, and creative entry points at every budget level. Whether you’re working with five figures or eight, this panel will show you how to turn cultural moments into brand-building ones—and why the stakes may not be as high as you think.
Graham Goeppert
SVP Digital Commerce, Poppi
Brooke Cullison
Director of Ecommerce, Liquid IV
Kelsey Newberry
Director of Brand Marketing, eos
Harry Browne
VP, Media Innovation, Tinuiti
Shasta Cafarelli
SVP, Media Investment Tinuiti
Take a moment to refresh while we reconvene at the mainstage.
As cookies vanish and privacy laws tighten, the balance of power is shifting. Join TransUnion and Tinuiti for a bold look at who’s shaping the future of marketing—platforms, brands, or AI itself. Plus: an exclusive look at Tinuiti’s new approach to reaching scale without third-party tracking.
Sean Odlum
Chief Product Officer, Tinuiti
Mike Finnerty
SVP Marketing Solutions Services, TransUnion
Amazon isn’t just where people buy—it’s where they watch, discover, and connect. In this session, we’ll explore Prime Video’s evolving role in entertainment and commerce, and why marketers should treat it as a full-funnel performance platform—not just a checkout destination.
Elan Lieber
Growth Marketing Director, OLLY
Holly Murphy
Senior Manager, US Enterprise, Amazon Ads
Rachel Graham
Client Partner Director, Tinuiti
Join Maria Taylor, host of NBC Sports’ Football Night in America and Big Ten College Countdown, with Tinuiti Chief Client Officer Diana DiGuido, for a look at how top performers stay focused and lead under pressure. Drawing from some of the world’s biggest live moments, they’ll explore how focus, adaptability, and leadership drive success—and how lessons from live sports can inspire smarter growth, sharper leadership, and faster decision-making.
Maria Taylor
Host of NBC Sport’s Football Night in America, and the Big Ten College Countdown
Diana DiGuido
Chief Client Officer, Tinuiti
Tinuiti’s EVPs and Managing Directors, Andrea Snyder and Daniele Renda, close the show with a sharp take on the day—and what’s next. From AI to Bliss Point tech to audience targeting to streaming and commerce media, they’ll highlight how leading brands are scaling smarter, cutting waste with precision, and embracing the tools that will define marketing’s next chapter.
Andrea Snyder
EVP, Managing Director
Daniele Renda
EVP, Managing Director
Close out the day with cocktails, bites, interactive experiences, and music.
This year’s Tinuiti Live sponsors are industry powerhouses.
FAQ
Yes! But nothing beats being there live. (But you can catch select recordings from the last few years on our YouTube channel.)
Wear whatever makes you feel confident enough to drop a hot take during a panel Q&A.
Only the good kind. No wasted small talk—just real conversations with smart senior marketers, like yourself, from every vertical, who get it.
Feel free to invite a coworker or industry colleague—just have them fill out the registration form. Seats aren’t guaranteed due to high demand, but we’ll do our best to accommodate.
Bad food and bad coffee at conferences make us angry—so we don’t allow either. We always pay for the bacon upgrade, the espresso upgrade, and yes, there’s oat milk. Please share any dietary restrictions when registering or email us at [email protected].
We recommend the following hotels, all just a short distance from the event venue: Renaissance New York Times Square, Hyatt Times Square New York, and The Time, NY. Please note that Tinuiti has not reserved a block at any of these hotels, and attendees are responsible for their own reservations. Early booking is recommended for best rates and availability.