The New Marketing Imperative isn’t about spending more—it’s about spending right. Learn how the most innovative brands are scaling smarter and eliminating inefficiencies at Tinuiti Live 2025.
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Watch the Main Stage. Wherever You Are.
You don’t have to be in the room to catch the most provocative conversations of the year. Livestream Tinuiti Live 2025 to hear how brands like Poppi, OLLY, and Liquid I.V. are rethinking what marketing success looks like. No badge required.
In this inspiring keynote, futurist David Shing (aka “Shingy”) explores how AI can fuel not just efficiency, but imagination. Learn how brands can embrace technology as a partner in creativity—crafting more meaningful, human-centered experiences in a world where automation, emotion, and context must now coexist.
Tinuiti CEO Zach Morrison kicks off the day with a look at the data behind our theme—and the reality behind the industry headlines. He’ll cover the brands that win next will be the ones who cut smarter, move faster, and measure everything and why growth and waste is the new marketing imperative.
Zach Morrison
CEOTinuiti
Why this theme, and why now? Growth at all costs doesn’t work anymore—and waste is costing more than most marketers realize. Tinuiti’s President, Jeremy Cornfeldt, opens the day with a direct look at the forces reshaping marketing and why growth now demands ruthless precision, sharper measurement, and zero tolerance for inefficiency.
Jeremy Cornfeldt
PresidentTinuiti
Poppi didn’t just grow—it exploded. This fireside breaks down how rapid Media Mix Modeling, brand equity measurement, and a breakout Super Bowl moment helped the prebiotic soda brand fuel smarter decisions and cut waste. An unfiltered look at what happens when you stop guessing—and start cutting waste with precision.
Andy Judd
CMOPoppi
Dalton Dorne
CMOTinuiti
Search is no longer just a box you type into—it’s an invisible thread connecting retail, social, and AI-driven discovery. In today’s landscape, brands aren’t just speaking directly to consumers; they’re increasingly navigating through intelligent systems that act on their behalf. This session will unpack how AI is reshaping the path to purchase and explore what it takes to stay visible as consumer journeys stretch across assistants, scrolls, shelves, and beyond.
Simon Poulton
EVP, Innovation & GrowthTinuiti
AI is transforming the creative landscape, but it’s not about replacing human creativity—it’s about enhancing it. At Etsy, the mission to “keep commerce human” places sellers at the forefront of every shopping experience. In this session, we’ll discuss how AI can empower brands without losing sight of the core values that drive your business. We’ll explore practical applications, including how Etsy is leveraging AI for product feed curation, creative enhancements, and successfully leveraging creators & influencers with support from Tinuiti.
Crystal Duncan
EVP, Brand EngagementTinuiti
Brittany Lee Ellis
Senior Director, Growth Marketing, Etsy
Unlock the explosive potential of YouTube Shorts and the entire YouTube ecosystem! Join Tinuiti’s Crystal Duncan and John Battaglia, Google’s Head of Social and Influencer, for an insightful discussion on leveraging short-form video to drive growth, how to harness YouTube’s search power, and tap into the magic of creator collaborations.
Crystal Duncan
EVP, Brand Engagement, Tinuiti
John Battaglia
Head of Social Video and Influencer, Google
Tentpole events like the Super Bowl or March Madness used to be seen as untouchable—high risk, high spend, high stakes. Not anymore. This session breaks down how brands like poppi, eos, and Liquid I.V. are rethinking tentpole investments with smarter strategies, sharper measurement, and creative entry points at every budget level. Whether you’re working with five figures or eight, this panel will show you how to turn cultural moments into brand-building ones—and why the stakes may not be as high as you think.
Graham Goeppert
SVP Digital Commerce, Poppi
Brooke Cullison
Director of Ecommerce, Liquid IV
Kelsey Newberry
Director of Brand Marketing, eos
Harry Browne
VP, Media Innovation, Tinuiti
Shasta Cafarelli
SVP, Media Investment Tinuiti
As cookies vanish and privacy laws tighten, the balance of power is shifting. Join TransUnion and Tinuiti for a bold look at who’s shaping the future of marketing—platforms, brands, or AI itself. Plus: an exclusive look at Tinuiti’s new approach to reaching scale without third-party tracking.
Sean Odlum
Chief Product OfficerTinuiti
Mike Finnerty
SVP Marketing Solutions ServicesTransUnion
Amazon isn’t just where people buy—it’s where they watch, discover, and connect. In this session, we’ll explore Prime Video’s evolving role in entertainment and commerce, and why marketers should treat it as a full-funnel performance platform—not just a checkout destination.
Elan Lieber
Growth Marketing Director, OLLY
Holly Murphy
Senior Manager, US Enterprise, Amazon Ads
Rachel Graham
Client Partner Director, Tinuiti
Join Maria Taylor, host of NBC Sports’ Football Night in America and Big Ten College Countdown, with Tinuiti Chief Client Officer Diana DiGuido, for a look at how top performers stay focused and lead under pressure. Drawing from some of the world’s biggest live moments, they’ll explore how focus, adaptability, and leadership drive success—and how lessons from live sports can inspire smarter growth, sharper leadership, and faster decision-making.
Maria Taylor
Host of NBC Sport’s Football Night in America, and the Big Ten College Countdown
Diana DiGuido
Chief Client Officer, Tinuiti
Tinuiti’s EVPs and Managing Directors, Andrea Snyder and Daniele Renda, close the show with a sharp take on the day—and what’s next. From AI to Bliss Point tech to audience targeting to streaming and commerce media, they’ll highlight how leading brands are scaling smarter, cutting waste with precision, and embracing the tools that will define marketing’s next chapter.
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