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Top Highlights From Tinuiti Live 2025
The New Marketing Imperative isn’t about spending more—it’s about spending right. Press play to see how the most innovative brands are scaling smarter and eliminating inefficiencies.
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Welcome and Opening Remarks
Zach Morrison | Chief Executive Officer, Tinuiti
AI = Artful Interactions
David “Shingy” Shing | Visionary Futurist
Growth and Waste: The Two Forces Reshaping Marketing Today
Jeremy Cornfeldt | President, Tinuiti
Fireside Chat: The Perfect Growth vs. Waste Success Story
Andy Judd | CMO, Poppi
Dalton Dorné | CMO, Tinuiti
AI & The Future of Search: From Discovery to Conversation
Simon Poulton | EVP, Innovation & Growth, Tinuiti
Creative AI: A Tool for Growth, Not a Replacement for Creativity
Crystal Duncan | EVP, Brand Engagement, Tinuiti
Brittany Lee Ellis | Senior Director, Growth Marketing, Etsy
The Next Era of AI Audience Targeting
Tavo Castro | EVP, Strategic Planning & Investment, Tinuiti
Frank Portman | CTO, Yobi
Retention Marketing in the AI Era—B2B Strategies for B2C & D2C Brands
Andrea Cruz | Group Director, Client Partner, Tinuiti
Allyson Hugley | Global Senior Director of Customer Insights, LinkedIn Marketing Solutions
Retail Media Reality Check: Growth & Waste Edition
Elizabeth Marsten | VP, Commerce Innovation, Tinuiti
Retail Media Unfiltered: Navigating the Realities of Brand Challenges, Industry Standards, and Agency Strategies
Elizabeth Marsten | VP, Commerce Innovation, Tinuiti
Collin Colburn | Vice President, Commerce & Retail Media, IAB
Jennifer Berglund | Vice President, Digital Marketing & Ecommerce, Once Upon A Farm
Shorts to Long-Term Success: The Full Potential of YouTube
Crystal Duncan | EVP, Brand Engagement, Tinuiti
John Battaglia | Head of Social Video and Influencer, Google
Big Stage, Smart Play: How Today’s Brands Are Rewriting the Tentpole Rulebook
Graham Goeppert | SVP Digital Commerce, Poppi
Brooke Cullison | Director of Ecommerce, Liquid IV
Kelsey Newberry | Director of Brand Marketing, eos
Harry Browne | VP, Media Innovation, Tinuiti
Shasta Cafarelli | SVP, Media Investment Tinuiti
The Ultimate Marketing Mythbusters: The Future of Identity, AI & Growth—Who’s Really in Control?
Mike Finnerty | SVP Marketing Solutions Services, TransUnion
Sean Odlum | Chief Product Officer, Tinuiti
Building a Brand, Not Just a Basket: The OLLY-Amazon Story
Elan Lieber | Growth Marketing Director, OLLY
Holly Murphy | Senior Manager, US Enterprise, Amazon Ads
Rachel Graham | Client Partner Director, Tinuiti
The Tinuiti Perspective: The Future of Growth & Waste—Who’s Actually Winning?
Andrea Snyder | EVP, Managing Director, Tinuiti
Daniele Renda | EVP, Managing Director, Tinuiti