2025 Home Services Marketing Study

While many industries have been impacted by recent economic conditions like high interest rates and inflation, home services companies are among the most affected as homeowners continue to be hesitant to move and take out loans for renovations.

Tinuiti surveyed 1,000 US homeowners in February 2025 to better understand these trends as well as key tendencies home services companies should account for in their marketing strategy, such as:

• Which qualities homeowners are most looking for in home services companies, and how preferences differ between generations.
• How homeowners are most frequently finding new home services providers, as well as where they’re going for online reviews.
• When homeowners are most likely to look for specific types of home services providers, and the mode of communication they’re most likely to prefer for booking appointments.

With questions swirling about how interest rates will change from here, as well as what potential impacts other government policies like tariffs will have, 2025 is yet another year in which home services companies will have to deal with quite a bit of uncertainty. The 2025 Home Services Marketing Study was developed to help companies navigate these conditions and focus marketing efforts on the channels and platforms that matter most. Download your copy today.